Steven L. Lubetkin
APR, Fellow, PRSA, is the managing partner of The Lubetkin Media Companies, LLC, which tells its clients' stories in sound and images, through several divisions: Professional Podcasts, which produces award-winning, broadcast-quality audio and video program content for the Web; Steve Lubetkin Photography, which produces dramatic and artistic corporate, event, documentary and lifestyle photography; State Broadcast News, an audio, video, and photojournalism news service that produces original news reporting for media outlets, and Elevator Pitch Videos, which creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.
In 2015, he co-authored the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, with Toronto-based podcaster Donna Papacosta.
Steve is a seasoned technology futurist who, as a music reviewer, first used computer technology to cover a Grateful Dead rock concert in 1977, believed to be the first rock concert covered with a portable computer. He has included an email address on his business card since 1988.
Steve formed The Lubetkin Media Companies in December 2004, after a successful 25-year career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank.
His communications experience includes supervising, planning, and implementing national programs in corporate public relations, financial communications, media relations, seminars, speechwriting, issues management, and internal publications, for Fortune 100 companies and their senior executives. His corporate experience spans the financial services industry, the high tech sector, and the freight transportation industry.
Areas of Professional Expertise:
Media training with senior executives at Fortune 500 corporations to prepare them for interviews with print, broadcast and online media outlets
Social Media, including training workshops for the US State Department at the George Schultz National Training Center in Arlington, VA. In 2012, he was named one of the Philadelphia Business Journal’s “Social Media Stars,” in recognition of his evangelism of the use of audio and video podcasting as a critical part of an organization’s social media and communications strategy.
Strategic Planning: At Conrail, he helped orchestrate management's successful media relations strategy that persuaded Congress to privatize the company through a public stock offering (which took place March 26, 1987. Until 1993, this was the largest initial public offering in U.S. history). The process involved being able to explain articulately to journalists and other audiences the complicated financial implications of the transaction, including such difficult subjects as Conrail’s financial structure as a federally owned entity and the intricacies of the Interstate Commerce Commission’s “frozen asset base accounting” for railroads. His article describing the media relations campaign behind the Conrail privatization process appeared in the Fall 1995 issue of Public Relations Strategist, a quarterly publication of the Public Relations Society of America.
Crisis Communication plans for a wide variety of clients across the country
Noteworthy Professional Activities:
- Accredited member of the Public Relations Society of America since 1989.
- Elected to membership in PRSA's prestigious College of Fellows in 1999
- Senior Fellow of the Society for New Communications Research, a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society's Fellows include more than three dozen futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. He is also a member of the Society’s advisory board.
- MBA, University of Phoenix
- BA, Monmouth University
- Awards for audio and video productions: Steve has won 12 awards for audio, video, and websites his firm has produced, including six ASTRA awards from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) and six JASPER Awards from the Jersey Shore Public Relations and Advertising Association (JSPRAA).
From 2006 until 2016, Steve served on the management board of the Jewish Community Voice of Southern New Jersey, a biweekly news publication of the Jewish Federation of Southern New Jersey, where he helped steer the nonprofit newspaper to a digital-first approach to its operations. He is currently vice president of digital technology for the Philadelphia chapter of the International Association of Business Communicators.
- June 2014 – Appearance on the “Money Matters” TV program on Comcast local access cable, Philadelphia, PA, to discuss the value of audio and video podcasting
- March 5, 2013 – New Jersey Bankers Association Directors and Managing Officers Conference
- November 14, 2012 – International Association of Business Communicators (IABC) Philadelphia, speaker on “Best practices in employee communications”
- April 18, 2012 – Southeast Wisconsin Chapter, Public Relations Society of America, guest speaker on using audio and video to promote business thought leadership
- December 7, 2011 – Monmouth University (NJ) Public Relations Student Society of America “speaker series.”
- 2006 – Keynote speaker at the 13th National Public Relations Congress of the Public Relations Society of the Philippines, Manila