There are a wide variety of issues that can cause organizations significant heartburn — if not outright damage — and occasionally, destruction.
It is the role of the public relations practitioner to conduct an ongoing scan of the environment (from both an internal and external perspective) to predict and prepare for these issues before they develop into crisis situations.
It is essential to know how to identify different types of issues, find “triggering events” that could spotlight these issues and have action plans in place for dealing with them.
JJ&W has prepared this piece from the perspective of our clients in the healthcare industry – though the issue categories and preparation tips are applicable to all industries. It is based on lessons learned firm’s long history of preparing for and dealing with issues (and crisis situations) and it integrates our behavioral approach to public relations. Click here for article
Your feedback is welcomed!
Robin Schell/rschell@jjwpr.com