In the month of November, and on Veterans Day in particular, we focus on those who have served, or are currently serving our country, and we thank them for their service. JJ&W “Ask the Question” Listens Then Shares Resources In its effort to listen and better serve the community, the NH Legislative Commission on PTSD …
True story. Just two weeks ago, two 25-year old women walked into a local, popular Boston bar, accompanied by a young man who is a friend. It is 10 p.m. It was their first and only stop of the evening. After dinner and a few drinks prior at home, they ordered one round of drinks …
Read more “How to Change Behavior around the Dangerous Behavior of Drink Spiking”
The authors of the Life Is Good book (and founders of the Life Is Good company), Bert and John Jacobs, grew up in my hometown of Needham. They lived across the street from the Cricket Playground where we spent summers playing kickball, singing silly songs, and playing games in the field house on rainy days. …
Read more “Life Is Good: How To Live With Purpose & Enjoy The Ride!”
Such a joy to be back IN PERSON for a presentation at the National School Public Relations Association (NSPRA) annual seminar last week. It reinforces how important face-to-face communication is in building relationships and cementing our learning. My colleague John Lyday, APR, Fellow PRSA and I presented on the challenges and strategies needed to say …
Last week I had the pleasure of moderating a panel at the PRSA Northeast District Conference called, “Pearls of Wisdom From PR’s Road Warriors.” One of the things I value most about my membership in the Public Relations Society of America (PRSA) is the willingness of our members to share their experiences (as well as …
Triggering events, whether created for us or by us, can create a fissure in the current behaviors and beliefs of stakeholders. These fissures, if smartly managed, can help transform an organization’s culture. Even before the trauma of the last year, healthcare was reeling from a bevy of changes and pressures. Nursing shortages, changing business models, …
Read more “Using the Triggering Event of COVID to Impact Culture Change”
Here in Massachusetts, Gov. Charlie Baker has launched the #MaskUpMA campaign to raise awareness and stimulate behaviors that will reduce the spread of COVID-19 in our state in the coming months. His collective efforts to guide the public’s behavior during the pandemic follow the 4-Step Public Behavior Change Model, based on the work of leading …
Read more “#MASKUPMA: APPLYING THE BEHAVIOR CHANGE MODEL TO COVID-19”
There are four basic ways organizations can offer their social responsibility talents in times of need: Philanthropy: Donations of money and in-kind services. If you’re Bob Kraft of the New England Patriots, you can send your private plane to China to pick up PPE (Personal Protective Equipment) in the form of N95 masks for healthcare …
What is known about how humans process risk and crisis remind us that not every member of a stakeholder group is at the same point in their understanding, acceptance, processing or action steps. In fact, most are likely ricocheting daily, if not hourly, between these waypoints as they deal with the mental and emotional toll …
Here’s what happens when you are NOT proactive and DON’T LISTEN to customers … I’m afraid Boston Sports Clubs are about to learn a painful PR lesson. While many gyms communicated proactively to customers that they would be halting billing and freezing memberships, Boston Sports Clubs went out of their way to make it …
Read more “A Case Study In How NOT To Build Relationships With Customers: Boston Sports Clubs”