{"id":405,"date":"2023-04-21T00:02:33","date_gmt":"2023-04-21T00:02:33","guid":{"rendered":"https:\/\/jjwpr.com\/blog\/?p=405"},"modified":"2023-12-05T20:09:59","modified_gmt":"2023-12-05T20:09:59","slug":"why-behavioral-insights-improve-pr-outcomes","status":"publish","type":"post","link":"https:\/\/jjwpr.com\/blog\/2023\/04\/21\/why-behavioral-insights-improve-pr-outcomes\/","title":{"rendered":"WHY BEHAVIORAL INSIGHTS  IMPROVE PR OUTCOMES"},"content":{"rendered":"\n<p>  &#8220;As he always does, Chris Graves from Ogilvy\u2019s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a \u201cSensemaking Genome\u201d for stakeholders.\u00a0 No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our analyses to the underlying psychological make-up of our publics.&#8221;<\/p>\n\n\n\n<p>JUST published by the Institute for PR&#8217;s Behavioral Insights Group, Stacey Smith, Senior Counsel &amp; Partner at JJ&amp;W summarized a panel presentation she did at IPR&#8217;s Bridge Conference, March 2023 in D.C. with Dr. Terry Flynn, Academic Director at McMaster-Syracuse University, Dave Scholz, Chief Strategy Officer, Leger and Director of the IPR Behavioral Insights Research Center, and Chris Graves from Ogilvy\u2019s Center for Behavioral Science.  Go to the Institute&#8217;s website to read in full (see URL below). While there, check out other great papers and research on this important subject.<\/p>\n\n\n\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"emBysrj3RE\"><a href=\"https:\/\/instituteforpr.org\/understanding-the-difference-behavioral-insights-can-make-on-pr-outcomes\/\">Why Behavioral Insights Improve PR Outcomes<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Why Behavioral Insights Improve PR Outcomes&#8221; &#8212; Institute for Public Relations\" src=\"https:\/\/instituteforpr.org\/understanding-the-difference-behavioral-insights-can-make-on-pr-outcomes\/embed\/#?secret=cpYM2raamJ#?secret=emBysrj3RE\" data-secret=\"emBysrj3RE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;As he always does, Chris Graves from Ogilvy\u2019s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a \u201cSensemaking Genome\u201d for stakeholders.\u00a0 No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our analyses to the underlying psychological make-up of our publics.&#8221; JUST published &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/jjwpr.com\/blog\/2023\/04\/21\/why-behavioral-insights-improve-pr-outcomes\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;WHY BEHAVIORAL INSIGHTS  IMPROVE PR OUTCOMES&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,28,5],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-behavior-change-theory-tactics","category-data","category-strategy-tactics"],"_links":{"self":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":6,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions\/413"}],"wp:attachment":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}