Last year, a national campaign was launched for 988, a helpline that provides a live, local person to talk with, 24\/7, over the phone \u2013 and if need be, a mobile crisis team to dispatch to your location — during times of personal crisis.<\/p>\n\n\n\n
Jones Public Relations, partnering with Insight Creative and their client, Oklahoma\u2019s Department Mental Health & Substance Abuse Services, presented their PRSA\u2019s Silver Anvil award-winning 2-year campaign promoting mental health services at PRSA ICON 2023. Jones helped change the narrative from the existing stigma around mental health in Oklahoma and raised awareness about the newly-established 988 helpline. See: Jones PR Wins 3 National Awards for Mental Health Campaign | Business & Energy | city-sentinel.com<\/a><\/p>\n\n\n\n The firm shifted the national campaign\u2019s focus on a \u201csuicide hotline\u201d to focus on a \u201cmental health life line\u201d for the 1 in 5 people who are reported to need help. They used messages that research showed<\/strong> would appeal to a variety of Oklahoma audiences.\u00a0 Here are the basic PR principles used to design the campaign: START WITH RESEARCH<\/strong><\/p>\n\n\n\n KEEP MESSAGES SIMPLE<\/strong>: Instead of using the message, \u201cSuicide Is Never The Answer\u201d, Jones PR used simple sound bites like \u201cLife Can Be A Lot. Help Doesn\u2019t Have to Be\u201d; \u201cTalk Is Good Medicine\u201d \u201cBe Kind To Your Mind\u201d and \u201cYou Are Loved More Than Your Likes.\u201d<\/p>\n\n\n\n COMPREHENSIVE APPROACH<\/strong>:\u00a0 A campaign graphic talks about Oklahoma\u2019s \u201ccomprehensive crisis response\u201d beyond the 988-helpline, including urging follow-up appointments, the use of mobile crisis teams and technology that connects law enforcement with a licensed behavioral health practitioner who can assess and connect the person in crisis to additional resources. https:\/\/oklahoma.gov\/odmhsas\/treatment\/comprehensive-crisis-response.html<\/a><\/p>\n\n\n\n CREATIVE OUTREACH AND USE OF TARGETED MESSAGES:<\/strong>\u00a0 Jones PR targeted a variety of priority audiences in the campaign:<\/p>\n\n\n\n A SPOTIFY PLAYLIST<\/strong> was developed, working with state partners, with calming noises like \u201cwhite rain\u201d.<\/p>\n\n\n\n Campaign messages were DISSEMINATED VIA UNIQUE PLACES<\/strong> like gas station pumps, coasters in bars and flyers on top of pizza boxes.\u00a0 The swag was useful (not coffee coasters which they considered \u201cexpensive trash\u201d and included stress relievers like stress balls and fidget spinners.<\/p>\n\n\n\n RESULTS:<\/strong><\/p>\n\n\n\n Outputs <\/strong>(resulting from Jones PR efforts):<\/p>\n\n\n\n Outtakes <\/strong>(short-term behaviors resulting from PR efforts):<\/p>\n\n\n\n Outcomes <\/strong>(longer-term behaviors):<\/p>\n\n\n\n For more information, visit https:\/\/988oklahoma.com\/<\/a>.<\/p>\n\n\n\n Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral PR and management consulting firm based in the Seacoast of NH and manages the NH Coalition for Suicide Prevention project for the Brain Injury Association of NH (www.zerosuicidesnh.org<\/a>).<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Last year, a national campaign was launched for 988, a helpline that provides a live, local person to talk with, 24\/7, over the phone \u2013 and if need be, a mobile crisis team to dispatch to your location — during times of personal crisis. Jones Public Relations, partnering with Insight Creative and their client, Oklahoma\u2019s … <\/p>\n
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