{"id":450,"date":"2024-08-20T18:28:23","date_gmt":"2024-08-20T18:28:23","guid":{"rendered":"https:\/\/jjwpr.com\/blog\/?p=450"},"modified":"2024-08-20T18:28:23","modified_gmt":"2024-08-20T18:28:23","slug":"purposeful-partnerships-building-trusted-relationships-among-collaborating-organizations","status":"publish","type":"post","link":"https:\/\/jjwpr.com\/blog\/2024\/08\/20\/purposeful-partnerships-building-trusted-relationships-among-collaborating-organizations\/","title":{"rendered":"Purposeful Partnerships:\u00a0 Building Trusted Relationships Among Collaborating Organizations"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u201cTrust is key to having successful collaborations\u201d: that was a major takeaway from the powerful Yankee Chapter PRSA (Public Relations Society of America) Lunch & Learn session on Aug. 15th<\/sup>. Special thanks to moderator Jill Kimball, APR, Marketing Manager at Northeastern Vermont Regional Hospital and panelists Kate Luczko, Sr. Director of HealthForce NH and Peter Wright, President & CEO of Northwestern Medical Center, for sharing your insights.<\/p>\n\n\n\n

Other Key Takeaways Included:<\/p>\n\n\n\n

    \n
  1. Collaboration works when the participating organizations understand what they are going to get out of the collaboration<\/strong>.\u00a0 It\u2019s very important to listen and not make assumptions \u2013 take the time to understand, what are their<\/em> needs?\u00a0 What are their<\/em> concerns?<\/li>\n\n\n\n
  2. Trust is the foundation for effective collaboration<\/strong>.\u00a0 Everything comes back to trust \u2013 what is the history of trust?\u00a0 What are the psycho-social dynamics of trust?\u00a0 How do I build trust?\u00a0 \u201cThe more you are able to \u2018let go\u2019 to your partners, the more likely you are to get to that level of trust early in the relationship.\u201d<\/li>\n\n\n\n
  3. Define your shared vision and your objectives<\/strong>.\u00a0 \u201cTake a step back and look at the big picture \u2013 where are we all trying to get to?\u201d\u00a0 Define your goals and objectives \u2013 start with the low-hanging fruit to get some early wins.\u00a0 Use those goals and objectives to measure success.<\/li>\n\n\n\n
  4. Be clear when you set expectations<\/strong>.\u00a0 This applies when working with all the collaborating organizations, but also when you are reporting back to your own organization \u2013 they may be looking for a \u201creturn on investment\u201d sooner than is realistically possible.\u00a0 Communication about that is key.\u00a0 Sometimes the arrangements are more informal (e.g. feedback from an advisory board) and sometimes more formal (a signed Memorandum of Understanding)<\/li>\n\n\n\n
  5. You need both accountability and flexibility<\/strong>.\u00a0 It\u2019s important to have basic systems in place for clarity on how the organizations will share information, communicate between meetings, complete tasks etc.\u00a0 Meeting minutes will capture who is responsible and what deadlines are involved.\u00a0 Note: collaborations can start to fall apart when these expectations are not met \u2013 but sometimes, it is important to be flexible and \u201cgive each other some grace\u201d.\u00a0 Even with a plan, it\u2019s important to be open to what you don\u2019t expect. \u201cSometimes we have to fix the plane while it\u2019s moving.\u201d<\/li>\n\n\n\n
  6. Not everything will go smoothly<\/strong> \u2013 expect that and make time to discuss \u201clessons learned\u201d as intel for moving forward.<\/li>\n\n\n\n
  7. Find the common ground.<\/strong>\u00a0 What will be beneficial for both sides?\u00a0 Start with what is most easily acceptable and move forward.\u00a0 \u201cFor example, people may not want to give away all their trade secrets when it comes to recruiting \u2026 but they can rally behind a goal of, \u2018What can we do collectively to make healthcare more attractive\u2019?\u201d<\/li>\n\n\n\n
  8. Get the right people in the room for decision-making<\/strong>.\u00a0 It is difficult to control which representatives an organization sends to the meetings of the collaborating partners \u2013 and if they don\u2019t have decision-making power, they need to go back to get organization\u2019s blessing and that doesn\u2019t always work well.\u00a0 \u201cIt\u2019s best to define for the representatives what decision-making power they have, so they know that going in.\u201d<\/li>\n\n\n\n
  9. Renew and refresh.<\/strong>\u00a0 Specific partnerships may align for a certain period of time and in pursuit of a certain objective or audience. As organizational goals, priorities or circumstances shift, understand that partnerships – even long-serving relationships – may have to shift as well. Accept and embrace the opportunity, because it is a terrific way to align with new ways of thinking and foster additional beneficial relationships in your industry or community.\u00a0<\/li>\n<\/ol>\n\n\n\n

    When asked what HealthForce is most proud of, Luczko talked about identifying barriers for hiring more respiratory therapists in NH.  \u201cInstead of playing the middleman, we got practicing respiratory therapists in a room together with members of NH OPLC (Office of Professional Licensure and Certification), the NH Hospital Association, and River Valley Community College (who offers the Respiratory Therapy program) and facilitated a discussion on how to solve the problem \u2013 while an informal collaboration for now, this felt like a big win.\u201d<\/p>\n\n\n\n

    According to Wright, the New England Collaborative is working well, with some early group purchasing wins and they have established themselves as a legal entity, hired an Executive Director and reached agreement on how they would be funded.  They are well-positioned for future progress. \u201cRelationships are a marathon, not a sprint,\u201d<\/strong> he said.<\/p>\n\n\n\n

    Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm in the Seacoast of NH.\u00a0 She is currently serving as President of the Yankee Chapter of PRSA.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u201cTrust is key to having successful collaborations\u201d: that was a major takeaway from the powerful Yankee Chapter PRSA (Public Relations Society of America) Lunch & Learn session on Aug. 15th. Special thanks to moderator Jill Kimball, APR, Marketing Manager at Northeastern Vermont Regional Hospital and panelists Kate Luczko, Sr. Director of HealthForce NH and Peter … <\/p>\n

    Read more “Purposeful Partnerships:\u00a0 Building Trusted Relationships Among Collaborating Organizations”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,5],"tags":[9,12,13],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","category-strategy-tactics","tag-communication","tag-public-relations","tag-strategy"],"_links":{"self":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":3,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions\/453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/media\/367"}],"wp:attachment":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}