{"id":467,"date":"2025-05-19T14:16:09","date_gmt":"2025-05-19T14:16:09","guid":{"rendered":"https:\/\/jjwpr.com\/blog\/?p=467"},"modified":"2025-05-19T14:16:09","modified_gmt":"2025-05-19T14:16:09","slug":"enhance-your-customer-experience-create-positive-interactions-with-frontline-ambassadors","status":"publish","type":"post","link":"https:\/\/jjwpr.com\/blog\/2025\/05\/19\/enhance-your-customer-experience-create-positive-interactions-with-frontline-ambassadors\/","title":{"rendered":"Enhance Your Customer Experience: Create Positive Interactions With Frontline Ambassadors"},"content":{"rendered":"\n<p>We all know there are no shortage of difficult situations frontline employees face when dealing with the angry customer \u2013 whether you work for an airline or a municipal utility or a retailer.<\/p>\n\n\n\n<p>It\u2019s important to remember that leadership\u2019s job is to support those customer service representatives and other \u201ccustomer-facing\u201d positions so that customers walk away feeling positive about your organization, even when they are dissatisfied about a situation.\u00a0 <a href=\"https:\/\/www.google.com\/save\/list\/E6C4a03LQ3GfHBkutuPg9A?hl=en\">https:\/\/www.google.com\/save\/list\/E6C4a03LQ3GfHBkutuPg9A?hl=en<\/a><\/p>\n\n\n\n<p>\u201cCustomers want someone with the authority to help them; connection with a human being; communication about progress; an apology, when it is warranted; respectful treatment and a timely solution to their problem,\u201d says Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner of the behavioral PR and management consulting firm Jackson Jackson &amp; Wagner.\u00a0 \u201cMost of all, they want to feel heard.\u201d<\/p>\n\n\n\n<p>There are four steps to handling an angry customer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00a0<strong><u>Let Them Vent<\/u><\/strong>.\u00a0 Tempting as it is, don\u2019t interrupt them.\u00a0 Acknowledge their frustrations.\u00a0 If they escalate, don\u2019t take the bait by raising your voice or answering with sarcasm. <em>(Note: You do have the right to shut down the conversation if they are being abusive).<\/em><\/li>\n\n\n\n<li><strong><u>Empathize<\/u><\/strong>.\u00a0 Use phrases like \u201cI can appreciate how you feel\u201d or \u201cI respect your feelings about that.\u201d\u00a0 If appropriate, apologize.\u00a0 Take notes and practice active listening: \u201cLet me see if I understand what\u2019s happened.\u201d\u00a0 Call a supervisor on the spot to seek an immediate solution, if appropriate.\u00a0 If it\u2019s a phone call, try not to leave them on hold for a long time \u2013 that will escalate the situation!\u00a0<\/li>\n\n\n\n<li><strong><u>Offer Solutions<\/u><\/strong><strong>.<\/strong>\u00a0 Ask the questions that will help you identify the best solution \u2013 and provide choices if they are available.\u00a0 \u201cWe could do this, or we could do that.\u201d The best scenario is to give frontliners the authority to handle the less difficult situations, so they can solve the problem without sending it up the management chain.\u00a0 Find out what can be done (within reason) to make the situation right.\u00a0<\/li>\n\n\n\n<li><strong><u>Follow Up<\/u><\/strong><strong>.\u00a0 <\/strong>Avoid making the customer do the work by saying, \u201cyou need to call so-and-so.\u201d\u00a0 See it through to the best of your ability and, for excellent customer service, give a \u201ccourtesy call\u201d afterwards to make sure everything went as discussed.<\/li>\n<\/ol>\n\n\n\n<p>Other pointers for enhancing customer (and employee) relationships:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Anticipate issues<\/strong>\u2013 add that extra level of customer service; suggest options that might save the customer money and time.<\/li>\n\n\n\n<li><strong>Educate customers on policies in advance<\/strong> so they aren\u2019t surprised about extra charges, return policies etc.<\/li>\n\n\n\n<li><strong>Make sure frontliners bring back the \u201ckudos\u201d as well as the complaints.<\/strong>\u00a0 Statistics show bad news gets shared far more often than good news stories. <a href=\"https:\/\/www.google.com\/search?q=statistic+on+sharing+bad+news+vs.+good+news&amp;rlz=1C1CHBF_en&amp;oq=statistic+on+sharing+bad+news+vs.+good+news&amp;gs_lcrp=EgZjaHJvbWUyCQgAEEUYORigATIHCAEQIRigATIHCAIQIRigATIHCAMQIRirAjIHCAQQIRifBTIHCAUQIRifBTIHCAYQIRifBTIHCAcQIRiPAtIBCDc2MjdqMGo0qAIDsAIB&amp;sourceid=chrome&amp;ie=UTF-8\">https:\/\/www.google.com\/search?q=statistic+on+sharing+bad+news+vs.+good+news&amp;rlz=1C1CHBF_en&amp;oq=statistic+on+sharing+bad+news+vs.+good+news&amp;gs_lcrp=EgZjaHJvbWUyCQgAEEUYORigATIHCAEQIRigATIHCAIQIRigATIHCAMQIRirAjIHCAQQIRifBTIHCAUQIRifBTIHCAYQIRifBTIHCAcQIRiPAtIBCDc2MjdqMGo0qAIDsAIB&amp;sourceid=chrome&amp;ie=UTF-8<\/a><\/li>\n<\/ol>\n\n\n\n<p><em>Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson &amp; Wagner, a behavioral public relations and management consulting firm based in the Seacoast.\u00a0 For more information, visit <\/em><a href=\"http:\/\/www.jjwpr.com\"><em>www.jjwpr.com<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>           <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know there are no shortage of difficult situations frontline employees face when dealing with the angry customer \u2013 whether you work for an airline or a municipal utility or a retailer. It\u2019s important to remember that leadership\u2019s job is to support those customer service representatives and other \u201ccustomer-facing\u201d positions so that customers walk &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/jjwpr.com\/blog\/2025\/05\/19\/enhance-your-customer-experience-create-positive-interactions-with-frontline-ambassadors\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Enhance Your Customer Experience: Create Positive Interactions With Frontline Ambassadors&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,4,2,54,7,5],"tags":[],"class_list":["post-467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","category-crisis-issue-anticipation","category-internal-communication","category-leadership","category-organizational-culture","category-strategy-tactics"],"_links":{"self":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":1,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/posts\/467\/revisions\/468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/media\/469"}],"wp:attachment":[{"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jjwpr.com\/blog\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}