It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things.\u00a0 If you\u2019ve been managing your communications function for a while — or, if you\u2019ve recently inherited the position and found yourself asking, \u201cwhy are we doing what we\u2019re doing?\u201d \u2013 it is a good time for an audit.<\/p>\n
The word \u201caudit\u201d is a bit daunting, but really what we\u2019re talking about is an evaluation<\/u> of what you\u2019re doing now to see if it is:<\/p>\n A communications audit examines what you are doing now to assess what’s working and not working for your critical audiences.\u00a0 It helps focus on communications vehicles and messaging that has the greatest impact.<\/p>\n JJ&W asks the following questions when conducting a communication audit:<\/p>\n And if you want to leverage the real power of communications\u2026 how about some questions to probe the culture<\/strong> at your organization?\u00a0 Do people perceive they can \u201cfail forward\u201d or are they fearful of taking risks that might result in punishment?\u00a0 Do they feel communication is transparent, or does leadership hold things \u201cclose to the vest?\u201d<\/p>\n This is an excellent time to clean out your \u201ccommunications junk drawer\u201d \u2013 get rid of anything that\u2019s not working and fill in the gaps with effective methods and messages that are right for the stakeholders you are trying to reach.<\/p>\n\n
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