Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956. JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.
JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents. We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels. Identifying what is in the hearts and minds of key audiences enables our clients to build and maintain positive, longterm internal and external relationships.
Our approach sets us apart from others; instead of considering awareness or opinions as the end goal, we measure behavior change and outcomes and help clients develop strategies and tactics designed to change behaviors and achieve specific goals.
JJ&W serves clients in every industry - from Fortune 100 corporations to government entities to small non-profits. Our clients benefit from our diverse client base, our experience with a broad range of issues, and our commitment to client delight.
PR Bootcamp: Key Concepts and Techniques of Effective Public Relations, Feb. 8 & 9, 2016, AMA Executive Conference Center, Arlington, VA.
To register, visit www.prsa.org
Gary McCormick, APR, Fellow PRSA given the 2015 Patrick Jackson Leadership Award at PRSA National Conference
Ansgar Zerfass, Ph.D., winner of the 2015 JJ&W Behavioral Science Prize, given by the PRSA Foundation.
from Business Expert Press:
The Public Relations Firm,
what business leaders should expect
of their public relations firms.
Co-authored by Bob "Pritch" Pritchard
and Stacey Smith.
by Robin Schell in "Our View"
An article applicable for all industries. For more information,
contact Robin Schell