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Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com


Stacey Smith
Senior Counsel & Partner
(603) 205-6302


Isobel Parke
Senior Counsel & Partner
(603) 679-5304


Main Office






About JJ&W


  Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956.  JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.


  JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents.  We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels.  Identifying what is in the hearts and minds of key audiences enables our clients to build and maintain positive, longterm internal and external relationships.


  Our approach sets us apart from others; instead of considering awareness or opinions as the end goal, we measure behavior change and outcomes and help clients develop strategies and tactics designed to change behaviors and achieve specific goals.


 JJ&W serves clients in every industry - from Fortune 100 corporations to government entities to small non-profits. Our clients benefit from our diverse client base, our experience with a broad range of issues, and our commitment to client delight.


Stacey SmithMarch 8-12, International Public Relations Research Conference
(IPRRC),  Orlando, Florida,
Paper presentation:  "Standards for Measuring Internal Communication "  Stacey Smith, Sean Williams, Communication Ammo,
Julie O'Neil, TCU, Michele Ewing, Kent State


Stacey SMithInteracting with Customers”,  Northeast Public Power Association
PUMP conference, March 31, 2017 in Stowe, VT
Stacey Smith and Robin Schell


RobinPR Bootcamp:  Key Concepts and Techniques of Effective Public Relations
By Robin Schell, APR, Fellow PRSA
Summit Executive Conference Center
Chicago, IL  April 10-11, 2017


Robin SchellPRSA Northeast District Conference, Rochester, NY
Fri. April 28, 2017 at 10:30 a.m.
“Driving Behavior Change That Matters: 
Identifying the ‘So What’ Value of PR”
Robin Schell, APR, Fellow PRSA


Stacey SmithNow available

from Business Expert Press:

The Public Relations Firm,

what business leaders should expect

of their public relations firms.

Co-authored by Bob "Pritch" Pritchard

and Stacey Smith.

JJW Talks About ....


Schools in Crisis


Pan-Mass Challenge


The Power of Triggering Events


Click here for your copy of JJ&W's
"6 Roles of a Practitioner" evaluation tool