Behavioral Public Relations
and Management Consultants

About JJ&W

  Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956.  JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.

  JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents.  We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels. 

 Identifying what is in the hearts and minds of key audiences enables our clients to build and maintain positive, longterm internal and external relationships.

  Our approach sets us apart from others; instead of considering awareness or opinions as the end goal, we measure behavior change and outcomes and help clients develop strategies and tactics designed to change behaviors and achieve specific goals.

 JJ&W serves clients in every industry - from Fortune 100 corporations to government entities to small non-profits. Our clients benefit from our diverse client base, our experience with a broad range of issues, and our commitment to client delight.

“Taking A Stragegic Approach To The Use of Media and Social Media”; Wed. Oct. 22, 2025
NEPPA “Energy Connect” Conference
The Verve Hotel, Natick, MA

Strategic Communications Certificate Program
by Stacey Smith, APR, Fellow PRSA available “ON DEMAND” through

PRSA’s Programming!  Click Here

NEW BLOGS

IPRRC Conference and New Behavioral Science Strategies

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Communicating in the Most Difficult of Times

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Maine PR Council Annual Conference Summary by Robin Schell

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PR Skills Needed for The Future: What Students And Practitioners Should Know 

Stacey Smith, talks about Commission on PR Education Signature Study in this month's blog

JJ&W NEWS

Anthony D'Angelo, Fellow PRSA Awarded

Patrick Jackon Award for Distinguished Service to PRSA October, 2023

J.W.'s intoduction remarks about Pat

And Tony's acceptance speech video 

Clark Dumont, APR, Fellow PRSA JJ&W Of Counsel  inducted into PRSA's College of Fellows at PRSA Conference, Dallas 2023 Congratulations, Clark 

Robin Schell hosted Gina Laughlin, head of Internal Communications at Delta Airlines to talk about how Delta reached a 95% vaccination rate. 

Click Here for Blog Recap   

Institute for PR's Master Class: Behavioral Science in Communication - From Evidence to Action, with Sarab Kochhar and Stacey Smith presented: "From Theory to Practice: The What, Why, and How of Behavioral Science for Communicators"

Blog now posted by IPR

More from IPR

Available from NSPRA: "Mind The Gap" by Edward Moore, brilliantly covers Pat Jackson's teachings; free from the National School Public Relations Assn. 

PRSA Strategies & Tactics Article: "Building Career-Long Relationships"