JJ&W Specialties

JJW Vision


JJ&W Biographies

JJ&W FounderJJ&W Awards

JJ&W View point

JJ&W Home Button

Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com


Stacey Smith
Senior Counsel & Partner
(603) 205-6302


Isobel Parke
Partner Emertius
(603) 679-5304


Main Office






About JJ&W


  Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956.  JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.


  JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents.  We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels.  Identifying what is in the hearts and minds of key audiences enables our clients to build and maintain positive, longterm internal and external relationships.


  Our approach sets us apart from others; instead of considering awareness or opinions as the end goal, we measure behavior change and outcomes and help clients develop strategies and tactics designed to change behaviors and achieve specific goals.


 JJ&W serves clients in every industry - from Fortune 100 corporations to government entities to small non-profits. Our clients benefit from our diverse client base, our experience with a broad range of issues, and our commitment to client delight.

2018 JJ&W Behavioral Science Prize Winner:

Fraser Likely, a communication management consultant, researcher and teacher

from Ottawa, Canada


Patrick JacksonCounselors To Higher Education, Annual Patrick Jackson Dinner & 2019 lecture was given by Angel Cabrera, president, George Mason University, April 10, Washington D.C.


Robin Schell"Standing Out From The Crowd",

June 7, PRxNE, Providence, RI,




Stacey Smith"Building A Positive Culture with Strong Communication,

June 7, PRxNE, Providence, RI




Stacey Smith"Strategic Planning Hands-on Workshop" PRSA, June 13-14, Boston


Stacey SmithNow available

from Business Expert Press:

The Public Relations Firm,

what business leaders should expect

of their public relations firms.

Co-authored by Bob "Pritch" Pritchard

and Stacey Smith.


JJW Talks About ....


Designing Recognition Program's That

Motivate Behavior


21 Measurement Standards To Help Really, Really Understand Employees and Build Effective Communication Systems

To Reach Them



Click here for your copy of :


Final Proposed Standards and Definitions
for Internal Communication Measurement


JJ&W's "6 Roles of a
" evaluation tool