|
Robin Schell |
 |
Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com
Stacey Smith
Senior Counsel & Partner
(603) 205-6302
ssmith@jjwpr.com
Main Office
(603)-964-6302
Robin Schell, APR, Fellow PRSA
Robin is senior counsel at Jackson Jackson & Wagner and has been with the firm since 1986. She has over 30 years of public relations consulting experience and specializes in strategic planning, designing effective internal and external communication systems, crisis communication and behavior-change programs for issues impacting today’s society.
Robin is a frequent speaker and workshop facilitator for clients, professional associations, civic groups and service organizations on a variety of topics. She has served clients that range from Fortune 50 companies to government entities to nonprofit organizations. A resident of Amesbury, MA, Robin graduated from the University of New Hampshire with a Bachelor of Arts degree in English. She earned her accreditation in the public relations field in 1991.
Specific Areas Of Expertise Include:
- Development of mission/vision & guiding principles
- Issue anticipation/preparing clients for media interviews in crisis situations
- Reviewing and/or constructing client-specific crisis communication plans
- Community relations programs
- Communication and culture audits
- Conducting & analyzing quantitative and qualitative behavioral research
Noteworthy Professional Activities
- Member, Public Relations Society of America’s College of Fellows since 2006
- Active as a College of Fellows Mentor since 2016
- Co-Chair, National Membership Committee, 2005
- Co-Chair, PRSA Section Council 2002
- Chair, PRSA Environmental Section, 2001
- Chair, Northeast District PRSA 1999
- President, Yankee Chapter, PRSA, 1993-94
- Adjunct Professor, University of New Hampshire
- Adjunct Professor, University of South Carolina
Public Service
- Co-Chair, Called to Care committee, Main Street Congregational Church
- UNH Class of '84 Alumni Committee
- Publicity Chair, LUNGSTRONG, since 2014
- Participant in Amesbury Rotary “Readers Are Leaders” program since 2008
- 6-time Rider in the Pan-Mass Challenge to raise funds for innovative lung cancer research
Publications
- Contributor, Public Relations Practices, Managerial Case Studies and Problems, Center and Jackson, 1989-1995
Speeches & Workshops
- Facilitator, PRSA’s 2-Day PR Bootcamp class since 2005
- Presenter at National Conferences of PRSA, SHMPR (Society for Healthcare Marketing), NSPRA (National School
- Public Relations Association), Department of Veterans Affairs, & APPA (American Public Power Association)
Presenter, Florida Public Relations Association (FPRA) annual conference; New England Society of Healthcare Communicators (NESHCO) annual conference - Presenter, Ragan Communications and PRSA teleconferences
Awards & Recognitions
- PRSA College of Fellows Sage Award, 2018
- Paul Harris Fellow Award for Community Service, Amesbury Rotary, 2017
- Good As Granite Award, PRSA Yankee Chapter, 2013