Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com
Stacey Smith
Senior Counsel & Partner
(603) 205-6302
ssmith@jjwpr.com
Main Office
(603)-964-6302
About JJ&W
Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956. JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.
JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents. We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels.
Identifying what is in the hearts and minds of key audiences enables our clients to build and maintain positive, longterm internal and external relationships.
Our approach sets us apart from others; instead of considering awareness or opinions as the end goal, we measure behavior change and outcomes and help clients develop strategies and tactics designed to change behaviors and achieve specific goals.
JJ&W serves clients in every industry - from Fortune 100 corporations to government entities to small non-profits. Our clients benefit from our diverse client base, our experience with a broad range of issues, and our commitment to client delight.
Maine PR Council Annual Conference Summary by Robin Schell
"Putting the Humanity Back in PR Practice"
at PRXNE, November 15, Syracuse, NY
Robin Schell and Stacey Smith
Click here for more information
"Purposeful Partnerships"
>by Robin Schell,
in Yankee Chapter newsletter,
and The Simone Biles Effect"
by Seth Clark also in Yankee Chapter news, click here
"Why PR Practitioners Need to Develop a Relationship with AI" by Robin Schell, in this month's Yankee Chapter newsletter, click here
PR Skills Needed for The Future: What Students And Practitioners Should Know
Stacey Smith, talks about Commission on PR Education Signature Study in this month's blog
Robin Schell giving back
by stepping up as President of
Yankee Chapter/PRSA 2024
2024 Yankee Chapter President Robin Schell, APR, Felllow PRSA urges all PR practitioners to explore membership in the Yankee Chapter www.yankeeprsa.org
Strategic Communications Certificate Program
by Stacey Smith, APR, Fellow PRSA
available “ON DEMAND”
through
PRSA’s Programming! Click Here
Jack Felton Medal for Lifetime Achievement
Stacey Smith honored with the Jack Felton Medal for Lifetime Achievement for "Giving Back and Excellence in Public Relations Research, Measurement, and Evaluation", November 30, 2023, NYC, by the Institute for Public Relations. Read more here
JJ&W NEWS
Anthony D'Angelo, Fellow PRSA Awarded
Patrick Jackon Award for Distinguished Service to PRSA October, 2023
J.W.'s intoduction remarks about Pat
And Tony's acceptance speech video
Clark Dumont, APR, Fellow PRSA JJ&W Of Counsel inducted into PRSA's College of Fellows at PRSA Conference, Dallas 2023 Congratulations, Clark
Robin Schell hosted Gina Laughlin, head of Internal Communications at Delta Airlines to talk about how Delta reached a 95% vaccination rate.
Institute for PR's Master Class: Behavioral Science in Communication - From Evidence to Action, with Sarab Kochhar and Stacey Smith presented: "From Theory to Practice: The What, Why, and How of Behavioral Science for Communicators"
Blog now posted by IPR
Available from NSPRA: "Mind The Gap" by Edward Moore, brilliantly covers Pat Jackson's teachings; free from the National School Public Relations Assn.
PRSA Strategies & Tactics Article: "Building Career-Long Relationships"
JJ&W RESOURCES
JJ&W's "6 Roles of a Practitioner" evaluation tool
Recommended Foundational Readings for
Practicing Behavioral Public Relations
AVAILABLE WEBINARS:
"Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd"
with Robin Schell & Jayme Simoes
NH Center for Non-Profits
* Contact JJW for location
JJW Talks About ....
School Communicators Take Note:
For Flawless Execution, Prepare
Beyond Your Written Crisis Plan
Designing Recognition Program's That
Six Roles of Public Relations Practitioners
Final Proposed Standards and Definitions
for Internal Communication Measurement