JJ&W Specialties

JJW Vision


JJ&W Biographies

JJ&W FounderJJ&W Awards

JJ&W View point

JJ&W Home Button

Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com


Stacey Smith
Senior Counsel & Partner
(603) 205-6302


Main Office









About JJ&W


  Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956.  JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.


  JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents.  We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels. 

 Identifying what is in the hearts and minds of key audiences enables our clients to build and maintain positive, longterm internal and external relationships.


  Our approach sets us apart from others; instead of considering awareness or opinions as the end goal, we measure behavior change and outcomes and help clients develop strategies and tactics designed to change behaviors and achieve specific goals.


 JJ&W serves clients in every industry - from Fortune 100 corporations to government entities to small non-profits. Our clients benefit from our diverse client base, our experience with a broad range of issues, and our commitment to client delight.


Jack Felton Medal for Lifetime Achievement


Stacey Smith honored with the Jack Felton Medal for Lifetime Achievement for "Giving Back and Excellence in Public Relations Research, Measurement, and Evaluation", November 30, 2023, NYC, by the Institute for Public Relations. Read more here


NEW BLOG by guest Tracy M.Sweet, CCO at Phillips Academy, Andover,

"When A Response to World Events is (and is not) Warranted" click here


"Why PR Practitioners Need to Develop a Relationship with AI" by Robin Schell, in this month's Yankee Chapter newsletter, click here


PR Skills Needed for The Future: What Students And Practitioners Should Know 

Stacey Smith, talks about Commission on PR Education Signature Study in this month's blog


Robin Schell giving back

by stepping up as President of

Yankee Chapter/PRSA 2024



2024 Yankee Chapter President Robin Schell, APR, Felllow PRSA urges all PR practitioners to explore membership in the Yankee Chapter www.yankeeprsa.org



Strategic Communications Certificate Program
by Stacey Smith, APR, Fellow PRSA available “ON DEMAND” through

PRSA’s Programming!  Click Here




















Anthony D'Angelo, Fellow PRSA Awarded

Patrick Jackon Award for Distinguished Service to PRSA October, 2023

J.W.'s intoduction remarks about Pat

And Tony's acceptance speech video 


Clark Dumont, APR, Fellow PRSA JJ&W Of Counsel  inducted into PRSA's College of Fellows at PRSA Conference, Dallas 2023 Congratulations, Clark 



Robin Schell hosted Gina Laughlin, head of Internal Communications at Delta Airlines to talk about how Delta reached a 95% vaccination rate. 

Click Here for Blog Recap   



Institute for PR's Master Class: Behavioral Science in Communication - From Evidence to Action, with Sarab Kochhar and Stacey Smith presented: "From Theory to Practice: The What, Why, and How of Behavioral Science for Communicators"

Blog now posted by IPR

More from IPR


Available from NSPRA: "Mind The Gap" by Edward Moore, brilliantly covers Pat Jackson's teachings; free from the National School Public Relations Assn. 


PRSA Strategies & Tactics Article: "Building Career-Long Relationships" 








JJ&W's "6 Roles of a Practitioner" evaluation tool 


Recommended Foundational Readings for
Practicing Behavioral Public Relations


Lyme Disease Case Study 





"Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd"

with Robin Schell & Jayme Simoes

NH Center for Non-Profits

* Contact JJW for location


JJW Talks About ....


School Communicators Take Note:

For Flawless Execution, Prepare

Beyond Your Written Crisis Plan


Designing Recognition Program's That

Motivate Behavior


21 Measurement Standards To Help Really, Really Understand Employees and Build Effective Communication Systems

To Reach Them


Click here for your copy of :

Six Roles of Public Relations Practitioners


Final Proposed Standards and Definitions
for Internal Communication Measurement