Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com
Stacey Smith
Senior Counsel & Partner
(603) 205-6302
ssmith@jjwpr.com
Main Office
(603)-964-6302
JUDITH A. PARKER, APR, Fellow PRSA
An accredited, award-winning strategist with diverse experience in management, administrative services, marketing, advocacy, and media relations for public- and private-sector organizations. Strategic leader, advisor. Earned FEMA certification for Crisis Management. Supervised facilities, maintenance, technology, public records, crisis, communications, human resources. Managed & supervised re-write of district policy manuals in two districts.
STRATEGIC ACCOMPLISHMENTS
- Led community initiative to develop a 30-year school facilities plan.
- Raised $1.3 billion in successful financing campaigns by developing and promoting tax initiatives accepted by 60% of the voting population.
- Personally managed crisis situations, including national earthquake training and overseeing communications for corporations and garnering positive press coverage for floods, tornadoes, murder, misconduct, public health issues, and air disasters.
- Worked intensely with international/national media to brand the first outsourcing of government services.
- Implemented the start-up of a newly formed city of 100,000 in the first-ever outsourcing of all local government including employee engagement and team building. Successfully implemented government regulations.
- Increased web hits by 10% per month for five years. Published award-winning annual reports and monthly eblasts as well as timely printed newsletters and collateral materials. Established effective social media followings.
- Quickly assess situations and lead teams to develop solid innovative approaches and implement solutions.
- Advocated for local, state and national legislation.
- Provided training to thousands of professionals. Served as an adjunct professor, trainer for two universities, corporations, multiple school districts, and a professional association.
- Creates successful environments for teams to achieve results. Over 20 years experience as a cabinet-level administrator for K-12 public schools. Substitute teacher in Physics.
PROFESSIONAL EXPERIENCE
- Flair Communication, strategic communications and project management 2000-present
- Griffin-Spalding County Schools, Executive Director, Communications & Partnerships 2012-2017
- Director, Media and Communications 2005 - 2011
City of Sandy Springs, GA and CH2M HILL, a global engineering and project management firm. - Marketing and Communications Consultant 2000 – 2005
- Director, School/Community Relations 1996 - 2000
Tacoma (WA) School District, urban school district
PROFESSIONAL ASSOCIATIONS
Public Relations Society of America, Sales and Marketing Executives, Junior Leagues of Atlanta, Tacoma and Phoenix, Washington Association of School Administrators, Chambers of Commerce, and Rotary International
EDUCATION
MBA, Marketing, City University, Bellevue, WA 1997 (completed while employed fulltime)
PROFESSIONAL DEVELOPMENT
Accredited public relations professional, College of Fellows, Public Relations Society of America
Certified Emergency Manager, FEMA
http://www.linkedin.com/in/judithparkerapr.