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Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com


Stacey Smith
Senior Counsel & Partner
(603) 205-6302


Main Office






Steven L. Lubetkin

APR, Fellow, PRSA, is the managing partner of The Lubetkin Media Companies, LLC, which tells its clients' stories in sound and images, through several divisions: Professional Podcasts, which produces award-winning, broadcast-quality audio and video program content for the Web; Steve Lubetkin Photography, which produces dramatic and artistic corporate, event, documentary and lifestyle photography; State Broadcast News, an audio, video, and photojournalism news service that produces original news reporting for media outlets, and Elevator Pitch Videos, which creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.
In 2015, he co-authored the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, with Toronto-based podcaster Donna Papacosta.
Steve is a seasoned technology futurist who, as a music reviewer, first used computer technology to cover a Grateful Dead rock concert in 1977, believed to be the first rock concert covered with a portable computer. He has included an email address on his business card since 1988.
Steve formed The Lubetkin Media Companies in December 2004, after a successful 25-year career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank.
His communications experience includes supervising, planning, and implementing national programs in corporate public relations, financial communications, media relations, seminars, speechwriting, issues management, and internal publications, for Fortune 100 companies and their senior executives. His corporate experience spans the financial services industry, the high tech sector, and the freight transportation industry.
Areas of Professional Expertise:
Media training with senior executives at Fortune 500 corporations to prepare them for interviews with print, broadcast and online media outlets
Social Media, including training workshops for the US State Department at the George Schultz National Training Center in Arlington, VA. In 2012, he was named one of the Philadelphia Business Journal’s “Social Media Stars,” in recognition of his evangelism of the use of audio and video podcasting as a critical part of an organization’s social media and communications strategy.
Strategic Planning: At Conrail, he helped orchestrate management's success­ful media rela­tions strate­gy that persuaded Congress to privatize the company through a public stock offering (which took place March 26, 1987. Until 1993, this was the largest initial public offering in U.S. history). The process involved being able to explain articulately to journalists and other audiences the complicated financial implications of the transaction, including such difficult subjects as Conrail’s financial structure as a federally owned entity and the intricacies of the Interstate Commerce Commission’s “frozen asset base accounting” for railroads. His article describing the media relations campaign behind the Conrail privatization process appeared in the Fall 1995 issue of Public Relations Strategist, a quarterly publication of the Public Relations Society of America.
Crisis Communication plans for a wide variety of clients across the country
Noteworthy Professional Activities:

Public Service:
From 2006 until 2016, Steve served on the management board of the Jewish Community Voice of Southern New Jersey, a biweekly news publication of the Jewish Federation of Southern New Jersey, where he helped steer the nonprofit newspaper to a digital-first approach to its operations. He is currently vice president of digital technology for the Philadelphia chapter of the International Association of Business Communicators.