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Steve L Lubetkin |
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Robin P. Schell
Senior Counsel & Partner
(603) 770-3607
rschell@ jjwpr.com
Stacey Smith
Senior Counsel & Partner
(603) 205-6302
ssmith@jjwpr.com
Main Office
(603)-964-6302
Steven L. Lubetkin
is the managing partner of The Lubetkin Media Companies and serves as news director of its news content division, StateBroadcastNews.com.
The Lubetkin Media Companies produces award-winning, dramatic and artistic corporate, event, and documentary videos and photojournalism, and produces audio, video, and photos for distribution over the Internet through several divisions.
Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional.
StateBroadcastNews.com produces a daily three-minute radio newscast for streaming Internet radio show, "Radio Jersey," and contributes news content to several radio stations in New Jersey.
Steve also has reported on-camera for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry, for which SBN produces livestream broadcasts of roundtables and conference podcasts; and for other clients of SBN.
He produces and hosts an occasional news interview show, SBN Newsmakers, which has featured conversations with newsmakers like former New Jersey Gov. Jim Florio, NJ Future Executive Director Peter Kasabach, former Newark Symphony Hall CEO Taneshia Nash Laird, and Pulitzer Prize-winning author James Steele.
State Broadcast News also produces news feature coverage for its own report, in both audio and video, including:
- An exclusive conversation with Jersey City attorney Jessica Gonzalez, who the New Jersey Business Action Center (NJBAC) has selected as its consultant to develop and launch the NJBAC Cannabis Technical Assistance Program and Training Academy.
- A report on New Jersey labor, environmental, health and advocacy groups urging Governor Phil Murphy to keep a years-old commitment to end raids on the Clean Energy Fund to pay for other state budget priorities.
- An exclusive interview with Spring-Nuts founder Howie Chaz about the group’s “Seaside Serenade” bringing hundreds of die-hard Bruce Springsteen fans to Asbury Park once again for three days of festivities.
- A video news report on two synagogue men’s clubs in Cherry Hill passing on the traditions of Passover by making chopped horseradish by hand.
Under his direction, SBN in 2021 produced multicamera livestream video productions of a two-hour panel on police-press-public interactions, and a 3-1/2 hour town hall meeting on the construction of offshore wind farms in South Jersey viewed by 250 in-person and about 300 remote audience members.
In 2012, the Philadelphia Business Journal named Steve one of its “Social Media Stars” for his successful work producing audio and video podcasts.
Steve formed LMC and its divisions in December 2004, after a successful three-decade career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and supporting completion of the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank.
Steve is an experienced photojournalist and videographer with decades of national photo credits including six cover photos of Philadelphia area CEOs for Smart Business Magazine.
From May-November 2019, Steve produced and anchored The CRE News Hour, a weekly audio podcast of news, features, and interviews with commercial real estate industry newsmakers. The show is currently on hiatus.
From July 2014 to May 2019, he reported on commercial real estate news in New Jersey and Philadelphia as a regional editor for GlobeSt.com, where he incorporated audio and video reports with his print reporting for the website. In 2017 and 2018, he was national broadcast correspondent for a startup business news website called CEO Report, interviewing business leaders on camera about their companies.
He also has reported on commercial real estate news for Real Estate NJ, a print magazine and website based in Roseland, NJ.
Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work has been honored repeatedly by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He currently serves as the secretary of the New Jersey Chapter of SPJ, and in August, was named a recipient of one of SPJ’s two national 2021 Howard S. Dubin Outstanding Pro Member Awards. The award is given to regular members of an SPJ chapter who go above and beyond in serving their chapter.
Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996.
Steve’s broadcast experience includes digital recording, editing and post-production of long-form digital audio and video programming, including HD videography for recorded and live streamed Internet and broadcast use.
Steve’s background also includes pioneering the use of web-based investor audio conference calls for Standard & Poor’s (now S&P Global), the first example of live-streaming by a Wall Street firm (in 1995), a program that won a McGraw-Hill Companies Corporate Achievement Award for Excellence in Customer Service.
He holds an MBA from the University of Phoenix, and a BA in Spanish and Philosophy from Monmouth College (now Monmouth University), West Long Branch, NJ.
More information and examples of audio and video programs are available at www.lubetkin.net and at www.StateBroadcastNews.com.
APR, Fellow, PRSAy
Noteworthy Professional Activities:
- Accredited member of the Public Relations Society of America since 1989.
- Elected to membership in PRSA's prestigious College of Fellows in 1999
- Senior Fellow of the Society for New Communications Research, a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society's Fellows include more than three dozen futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. He is also a member of the Society’s advisory board.
- MBA, University of Phoenix
- BA, Monmouth University
- Awards for audio and video productions: Steve has won 12 awards for audio, video, and websites his firm has produced, including six ASTRA awards from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) and six JASPER Awards from the Jersey Shore Public Relations and Advertising Association (JSPRAA).
Public Service:
From 2006 until 2016, Steve served on the management board of the Jewish Community Voice of Southern New Jersey, a biweekly news publication of the Jewish Federation of Southern New Jersey, where he helped steer the nonprofit newspaper to a digital-first approach to its operations. He is currently vice president of digital technology for the Philadelphia chapter of the International Association of Business Communicators.
Speeches:
- June 2014 – Appearance on the “Money Matters” TV program on Comcast local access cable, Philadelphia, PA, to discuss the value of audio and video podcasting
- March 5, 2013 – New Jersey Bankers Association Directors and Managing Officers Conference
- November 14, 2012 – International Association of Business Communicators (IABC) Philadelphia, speaker on “Best practices in employee communications”
- April 18, 2012 – Southeast Wisconsin Chapter, Public Relations Society of America, guest speaker on using audio and video to promote business thought leadership
- December 7, 2011 – Monmouth University (NJ) Public Relations Student Society of America “speaker series.”
- 2006 – Keynote speaker at the 13th National Public Relations Congress of the Public Relations Society of the Philippines, Manila