December 2016 – Jackson Jackson & Wagner

Internal Communication Is King: Kelly Ripa/Michael Strahan Controversy Is Case In Point

by Robin SchellInternal Communication December 30, 2016May 3, 2017No Comments

For years, JJ&W has counseled its clients, often anxious to rush out the door of external communication with whatever news they have, that their first stop needs to be communication to any internal audiences affected by that news. It’s the priority. And it’s common courtesy. Period. And we don’t stop with asking them to communicate …

The Power of Triggering Events

by Robin SchellStrategy & Tactics December 30, 2016May 3, 2017No Comments

When we talk about motivating behavior change, we tell people that simply making them aware of something rarely drives them to that behavior. They usually need a triggering event – whether it is naturally occurring, like a time of year or an anniversary – or “manufactured” – something the organization does – to gently push stakeholders toward a …