Social Responsibility: How Organizations Are Leveraging Their U.S.P. (Unique Selling Proposition) In Times of Need

There are four basic ways organizations can offer their social responsibility talents in times of need: Philanthropy:  Donations of money and in-kind services.  If you’re Bob Kraft of the New England Patriots, you can send your private plane to China to pick up PPE (Personal Protective Equipment) in the form of N95 masks for healthcare …