Robin Schell – Jackson Jackson & Wagner

Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

by Robin SchellBehavior Change Theory & Tactics, Communications, Strategy & Tactics January 18, 2022January 21, 2022No Comments

The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly. Their work complements the efforts of other NH organizations focusing …

Beyond COVID-19: Issue Anticipation For 2022

by Robin SchellCommunications, Crisis & Issue Anticipation, Strategy & Tactics November 17, 2021No Comments

If we can force ourselves to peek beyond COVID and see what issues/crises might be coming in 2022, we may be able to prepare ahead of them. That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual meeting, moderated by Robin Schell, APR, Fellow …

How to Change Behavior around the Dangerous Behavior of Drink Spiking

by Robin SchellBehavior Change Theory & Tactics, Communications, Crisis & Issue Anticipation October 7, 2021No Comments

True story. Just two weeks ago, two 25-year old women walked into a local, popular Boston bar, accompanied by a young man who is a friend. It is 10 p.m. It was their first and only stop of the evening. After dinner and a few drinks prior at home, they ordered one round of drinks …

Life Is Good: How To Live With Purpose & Enjoy The Ride!

by Robin SchellBranding September 10, 2021No Comments

The authors of the Life Is Good book (and founders of the Life Is Good company), Bert and John Jacobs, grew up in my hometown of Needham. They lived across the street from the Cricket Playground where we spent summers playing kickball, singing silly songs, and playing games in the field house on rainy days. …

Pearls of Wisdom from pr Road Warriors

by Robin SchellCommunications, JJ&WPR.COM, Strategy & Tactics June 25, 2021No Comments

Last week I had the pleasure of moderating a panel at the PRSA Northeast District Conference called, “Pearls of Wisdom From PR’s Road Warriors.” One of the things I value most about my membership in the Public Relations Society of America (PRSA) is the willingness of our members to share their experiences (as well as …

#MASKUPMA: APPLYING THE BEHAVIOR CHANGE MODEL TO COVID-19

by Robin SchellBehavior Change Theory & Tactics, Communications, Strategy & Tactics January 11, 2021January 11, 2021No Comments

Here in Massachusetts, Gov. Charlie Baker has launched the #MaskUpMA campaign to raise awareness and stimulate behaviors that will reduce the spread of COVID-19 in our state in the coming months. His collective efforts to guide the public’s behavior during the pandemic follow the 4-Step Public Behavior Change Model, based on the work of leading …

A Case Study In How NOT To Build Relationships With Customers: Boston Sports Clubs

by Robin SchellCrisis & Issue Anticipation, Strategy & Tactics April 1, 2020April 1, 2020No Comments

Here’s what happens when you are NOT proactive and DON’T LISTEN to customers … I’m afraid Boston Sports Clubs are about to learn a painful PR lesson. While many gyms communicated proactively to customers that they would be halting billing and freezing memberships, Boston Sports Clubs went out of their way to make it …

In Uncertain Times, Build Loyalty with Stakeholders – Lessons From The Pan-Mass Challenge Decision

by Robin SchellCrisis & Issue Anticipation, Strategy & Tactics March 26, 2020March 26, 2020No Comments

For those of you who are not familiar with the Pan-Mass Challenge, or the PMC, it is the largest single athletic charity event in the country. This 2-day cycling event, founded by Billy Starr in 1980, engaged 6800 participants and raised $63 million for the Dana Farber Cancer Institute last year. People …