Strategy & Tactics – Jackson Jackson & Wagner

Southwest Airlines: A Case Study On How Quickly Reputational Tides Can Turn

by Robin SchellCommunications, Crisis & Issue Anticipation, Strategy & Tactics December 29, 2022No Comments

Oh, how fast the mighty can fall. In February of 2022, Southwest Airlines was named one of Forbes 2022 America’s Best Employers – their 7th time on this list SOUTHWEST AIRLINES ONCE AGAIN RANKED AMONG FORBES’ BEST EMPLOYERS IN AMERICA | Markets Insider (businessinsider.com). As recently as March 2022, J.D. Powers ranked Southwest Airlines at …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

by Robin SchellBranding, Communications, Organizational Culture, Research August 15, 2022No Comments

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …

Crisis by Board Member

by Stacey SmithCommunications, Crisis & Issue Anticipation, Organizational Culture, Strategy & Tactics April 8, 2022No Comments

Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors. The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family. Whether your organization is for profit or not-for-profit, it raises an interesting question: …

Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

by Robin SchellBehavior Change Theory & Tactics, Communications, Strategy & Tactics January 18, 2022January 21, 2022No Comments

The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly. Their work complements the efforts of other NH organizations focusing …

Beyond COVID-19: Issue Anticipation For 2022

by Robin SchellCommunications, Crisis & Issue Anticipation, Strategy & Tactics November 17, 2021No Comments

If we can force ourselves to peek beyond COVID and see what issues/crises might be coming in 2022, we may be able to prepare ahead of them. That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual meeting, moderated by Robin Schell, APR, Fellow …

Life Is Good: How To Live With Purpose & Enjoy The Ride!

by Robin SchellBranding September 10, 2021No Comments

The authors of the Life Is Good book (and founders of the Life Is Good company), Bert and John Jacobs, grew up in my hometown of Needham. They lived across the street from the Cricket Playground where we spent summers playing kickball, singing silly songs, and playing games in the field house on rainy days. …

How To Say “No” Effectively to Leadership

by Stacey SmithBehavior Change Theory & Tactics, Crisis & Issue Anticipation, JJ&WPR.COM, Strategy & Tactics July 20, 2021July 21, 2021No Comments

Such a joy to be back IN PERSON for a presentation at the National School Public Relations Association (NSPRA) annual seminar last week. It reinforces how important face-to-face communication is in building relationships and cementing our learning. My colleague John Lyday, APR, Fellow PRSA and I presented on the challenges and strategies needed to say …

Pearls of Wisdom from pr Road Warriors

by Robin SchellCommunications, JJ&WPR.COM, Strategy & Tactics June 25, 2021No Comments

Last week I had the pleasure of moderating a panel at the PRSA Northeast District Conference called, “Pearls of Wisdom From PR’s Road Warriors.” One of the things I value most about my membership in the Public Relations Society of America (PRSA) is the willingness of our members to share their experiences (as well as …

Using the Triggering Event of COVID to Impact Culture Change

by Stacey SmithBehavior Change Theory & Tactics, Communications, Internal Communication, JJ&WPR.COM, Organizational Culture, Strategy & Tactics April 19, 2021April 19, 2021No Comments

Triggering events, whether created for us or by us, can create a fissure in the current behaviors and beliefs of stakeholders. These fissures, if smartly managed, can help transform an organization’s culture. Even before the trauma of the last year, healthcare was reeling from a bevy of changes and pressures. Nursing shortages, changing business models, …