AN OPPORTUNITY TO GIVE BACK AND IMPROVE THE FUTURE OF PUBLIC RELATIONS EDUCATION

When conducting strategic planning for our clients, we discuss Values right along with Mission and Vision.  Not only what those values are, but how they are lived in their organization.  These clients are often looking at the organization’s values through the lens of day-to-day operations for the first time.  Frequently, they find that the values …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …

Crisis by Board Member

Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors.  The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family.  Whether your organization is for profit or not-for-profit, it raises an interesting question:  …

Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly.  Their work complements the efforts of other NH organizations focusing …

Beyond COVID-19: Issue Anticipation For 2022

If we can force ourselves to peek beyond COVID and see what issues/crises might be coming in 2022, we may be able to prepare ahead of them.  That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual meeting, moderated by Robin Schell, APR, Fellow …

Helping Others To Take Care of Our Veterans: Campaigns Encourage Sharing of Resources and Support While Building Teamwork and CSR

In the month of November, and on Veterans Day in particular, we focus on those who have served, or are currently serving our country, and we thank them for their service.  JJ&W “Ask the Question” Listens Then Shares Resources In its effort to listen and better serve the community, the NH Legislative Commission on PTSD …

How to Change Behavior around the Dangerous Behavior of Drink Spiking

True story.  Just two weeks ago, two 25-year old women walked into a local, popular Boston bar, accompanied by a young man who is a friend. It is 10 p.m. It was their first and only stop of the evening.  After dinner and a few drinks prior at home, they ordered one round of drinks …

Life Is Good: How To Live With Purpose & Enjoy The Ride!

The authors of the Life Is Good book (and founders of the Life Is Good company), Bert and John Jacobs, grew up in my hometown of Needham.  They lived across the street from the Cricket Playground where we spent summers playing kickball, singing silly songs, and playing games in the field house on rainy days.  …

How To Say “No” Effectively to Leadership

Such a joy to be back IN PERSON for a presentation at the National School Public Relations Association (NSPRA) annual seminar last week.  It reinforces how important face-to-face communication is in building relationships and cementing our learning. My colleague John Lyday, APR, Fellow PRSA and I presented on the challenges and strategies needed to say …

Pearls of Wisdom from pr Road Warriors

Last week I had the pleasure of moderating a panel at the PRSA Northeast District Conference called, “Pearls of Wisdom From PR’s Road Warriors.”  One of the things I value most about my membership in the Public Relations Society of America (PRSA) is the willingness of our members to share their experiences (as well as …