Using the Triggering Event of COVID to Impact Culture Change

Triggering events, whether created for us or by us, can create a fissure in the current behaviors and beliefs of stakeholders. These fissures, if smartly managed, can help transform an organization’s culture.

Even before the trauma of the last year, healthcare was reeling from a bevy of changes and pressures. Nursing shortages, changing business models, cut-throat competition, systemic racism, the disappearance of small, rural hospitals, and more had an already shaky system on the edge.
Staff were dissatisfied and demoralized. This was no longer a profession respected and supported or so it felt.

The upheaval of an event like COVID19, for all its negative outcomes, can be a catalyst if harnessed, to re-imagine and re-create an internal culture that can thrive going forward.

Five COORR steps to take:

1. Catharsis
2. Opportunity
3. Ownership
4. Repair
5. Repeat

Catharsis: Allows employees to express their feelings, pain, ideas. This is the time for leadership to listen, empathize, comfort and express humanness. It is accessed through meaningful and thoughtful listening by way of qualitative and quantitative research.
Opportunity: Opportunities and problems are identified in Catharsis and with an environmental scan to see what in the future may become pressing. These are verified with employees, prioritized.
Ownership: Responsibility for seeing that change happens is assigned at all levels, not just leadership. By spreading responsibility throughout the organization and levels, silos can be torn down and healing can begin.
Repair: Measurable goals and objectives are established, strategies determined, and action is taken. Ongoing measurement tracks successes and need for tweaking actions.
Repeat: Change is not a “one and done” process. Different groups are ready to move at different times. Some need others to take the lead, to make sure change is not dangerous. Sometimes alternative strategies need to be adopted to move those who linger.

As vaccines ramp up (a triggering event of its own), and COVID winds down (hopefully), the window for change is ending from this triggering event. Make use of professionals with communication and organization behavior expertise to be most effective in this effort. Act now and make a difference for your organization.