We all know there are no shortage of difficult situations frontline employees face when dealing with the angry customer – whether you work for an airline or a municipal utility or a retailer. It’s important to remember that leadership’s job is to support those customer service representatives and other “customer-facing” positions so that customers walk …
Behavioral Public Relations practice is grounded in the research of the social, behavioral and communications sciences – research conducted by our academic brethren who, besides educating the next generations of our colleagues, are constantly conducting research to advance knowledge. Kudos to them! One of the requirements of this academic endeavor is to present their research …
Read more “IPRRC 2025 Conference Advances Behavioral Strategies and Theories”
Although many nonprofits don’t have the corporate budgets dedicated to creating brand awareness and updating their brand, it is just as important for them to communicate their USP (Unique Selling Proposition) consistently and effectively as it is for for-profit organizations. Enter Tough Warrior Princesses (TWP), an all-volunteer nonprofit dedicated to providing support, comfort, love and …
Read more “Tough Warrior Princesses Raise Their Game With A New Logo And Tagline”
“Trust is key to having successful collaborations”: that was a major takeaway from the powerful Yankee Chapter PRSA (Public Relations Society of America) Lunch & Learn session on Aug. 15th. Special thanks to moderator Jill Kimball, APR, Marketing Manager at Northeastern Vermont Regional Hospital and panelists Kate Luczko, Sr. Director of HealthForce NH and Peter …
Oh, how fast the mighty can fall. In February of 2022, Southwest Airlines was named one of Forbes 2022 America’s Best Employers – their 7th time on this list SOUTHWEST AIRLINES ONCE AGAIN RANKED AMONG FORBES’ BEST EMPLOYERS IN AMERICA | Markets Insider (businessinsider.com). As recently as March 2022, J.D. Powers ranked Southwest Airlines at …
Read more “Southwest Airlines: A Case Study On How Quickly Reputational Tides Can Turn“
Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …
Read more “Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business”
Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors. The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family. Whether your organization is for profit or not-for-profit, it raises an interesting question: …
The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly. Their work complements the efforts of other NH organizations focusing …
Read more “Talking About Suicide: A PR Strategy for raising awareness of a difficult subject”
If we can force ourselves to peek beyond COVID and see what issues/crises might be coming in 2022, we may be able to prepare ahead of them. That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual meeting, moderated by Robin Schell, APR, Fellow …
In the month of November, and on Veterans Day in particular, we focus on those who have served, or are currently serving our country, and we thank them for their service. JJ&W “Ask the Question” Listens Then Shares Resources In its effort to listen and better serve the community, the NH Legislative Commission on PTSD …