The Art & Science of Behavioral PR Research: Effective Strategies For Measuring Outcomes and ROI
I’m delighted to be visiting the PRSA Tucson chapter this spring to talk about “The Art & Science of Behavioral PR Research: Effective Strategies For Measuring Outcomes and Return On Investment”. To give you a sense of what I’ll be talking about on April 23rd, read on! Choosing the right strategies (for example, using the …