Month: January 2021

  • #MASKUPMA: APPLYING THE BEHAVIOR CHANGE MODEL TO COVID-19

    Here in Massachusetts, Gov. Charlie Baker has launched the #MaskUpMA campaign to raise awareness and stimulate behaviors that will reduce the spread of COVID-19 in our state in the coming months.  His collective efforts to guide the public’s behavior during the pandemic follow the 4-Step Public Behavior Change Model, based on the work of leading […]

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