Author: Stacey Smith

  • Crisis by Board Member

    Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors.  The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family.  Whether your organization is for profit or not-for-profit, it raises an interesting question:  […]

  • How To Say “No” Effectively to Leadership

    Such a joy to be back IN PERSON for a presentation at the National School Public Relations Association (NSPRA) annual seminar last week.  It reinforces how important face-to-face communication is in building relationships and cementing our learning. My colleague John Lyday, APR, Fellow PRSA and I presented on the challenges and strategies needed to say […]

  • Using the Triggering Event of COVID to Impact Culture Change

    Triggering events, whether created for us or by us, can create a fissure in the current behaviors and beliefs of stakeholders. These fissures, if smartly managed, can help transform an organization’s culture. Even before the trauma of the last year, healthcare was reeling from a bevy of changes and pressures. Nursing shortages, changing business models, […]

  • So What Now? Anticipating Fallout Issues In The Aftermath of COVID-19

    As with any crisis situation that an organization faces, things may quiet down and even get resolved (as in a strike), but there will likely be additional issues to consider in the aftermath.  This is particularly true for this pandemic – even as it continues, other issues will rear up, case in point: Amazon’s strikes […]

  • Summary of JJ&W’s WEbinar for PRSA: External Communication with Stakeholders During Covid-19

    What is known about how humans process risk and crisis remind us that not every member of a stakeholder group is at the same point in their understanding, acceptance, processing or action steps.  In fact, most are likely ricocheting daily, if not hourly, between these waypoints as they deal with the mental and emotional toll […]

  • Isobel Parke 1926-2020

    Isobel Parke was born in 1926 in Dorset, UK, the 3rd of 5 daughters of Charles and Jean Hamilton Gordon Parke.  She graduated from the Winsor School, Boston, MA, and Lady Margaret Hall, Oxford, UK, with a degree in History in 1947.  Isobel worked for a short time at the UK Ministry of Education. After […]

  • The Future Looks Bright For The PR Profession: Lessons From The 2018 PRSA International Conference

    While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few […]

  • Strategic PR Planning Is Critical To An Organization’s Success

    If your first thought when presented with a public relations problem or opportunity is to brainstorm tactics – e.g. “let’s do a newsletter” “send a tweet”, “post on Facebook”, “hold a meeting” — then you are planning, but not strategically. If your first thoughts are: “how does this opportunity fit with our overall goals?”, “what […]

  • 22 Measurement Standards To Help Really, Really Understand Employees And Build Effective Communication Systems To Reach Them

    For a long time, the focus for internal communications has been building and measuring employee engagement. How “engaged” are our employees in our organization and in what they do? How does our workforce compare to others? Fortunately, there are all kinds of tools to measure employee engagement and see how your organization rates compared to […]

  • MEASURING EMPLOYEE ENGAGEMENT — WHAT TO MEASURE & WHY

    “Engagement” is, as we like to say, the “flavor of the month” amongst organization leadership, employee communication and human resource professionals. Getting an engagement score helps an organization know how they compare with other organizations like theirs as well as win headlines for “best places to work” in magazines and newspapers. What it doesn’t do […]

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