Internal Communication Is King: Kelly Ripa/Michael Strahan Controversy Is Case In Point

For years, JJ&W has counseled its clients, often anxious to rush out the door of external communication with whatever news they have, that their first stop needs to be communication to any internal audiences affected by that news.  It’s the priority.  And it’s common courtesy.  Period. And we don’t stop with asking them to communicate …

The Power of Triggering Events

When we talk about motivating behavior change, we tell people that simply making them aware of something rarely drives them to that behavior. They usually need a triggering event – whether it is naturally occurring, like a time of year or an anniversary – or “manufactured” – something the organization does – to gently push stakeholders toward a …

Helmetless Practices: How Behavior Change Strategy Is Paying Off For The UNH Football Team

Because JJ&W has counseled the Brain Injury Association of NH for a number of years, we’ve gotten very familiar with the concussion issue – it has certainly been in the spotlight with triggering events like the death of Junior Seau of the San Diego Chargers and more recently, the movie “Concussion”. Of course, any social …

Issues Anticipation for Healthcare Institutions

There are a wide variety of issues that can cause organizations significant heartburn — if not outright damage — and occasionally, destruction. It is the role of the public relations practitioner to conduct an ongoing scan of the environment (from both an internal and external perspective) to predict and prepare for these issues before they …

Pan-Mass Challenge: A Case Study In Establishing A Signature Event

This past August was my 4th opportunity to ride in the Pan-Mass Challenge (PMC), a 2-day bike ride across Massachusetts ending in Provincetown, to raise money for the Dana-Farber Cancer Institute. The PMC raises more money for charity than any other single athletic fundraising event in the country. I’ve been reflecting on what they do …