Helping Others To Take Care of Our Veterans: Campaigns Encourage Sharing of Resources and Support While Building Teamwork and CSR

by Robin SchellBehavior Change Theory & Tactics, Communications, Social Responsibility, Strategy & TacticsPosted on No Comments

In the month of November, and on Veterans Day in particular, we focus on those who have served, or are currently serving our country, and we thank them for their service.  JJ&W “Ask the Question” Listens Then Shares Resources In its effort to listen and better serve the community, the NH Legislative Commission on PTSD …

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Social Responsibility: How Organizations Are Leveraging Their U.S.P. (Unique Selling Proposition) In Times of Need

by Robin SchellCrisis & Issue Anticipation, Social ResponsibilityPosted on No Comments

There are four basic ways organizations can offer their social responsibility talents in times of need: Philanthropy:  Donations of money and in-kind services.  If you’re Bob Kraft of the New England Patriots, you can send your private plane to China to pick up PPE (Personal Protective Equipment) in the form of N95 masks for healthcare …

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Give Where You Get: Social Responsibility Policies That Make Sense

by Robin SchellCrisis & Issue Anticipation, Social ResponsibilityPosted on No Comments

According to the Cone Communication 2017 CSR (Corporate Social Responsibility) study, 87% of Americans will purchase a product because a company advocated for an issue they cared about. Two-thirds of Americans will refuse to purchase a product if they learn that the company supported an issue contrary to their beliefs. It is important for corporations …

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