The Psychology of Influence: What Behavioral Science Can Teach Us About Attention, Trust and Action
On June 3rd, the Yankee Chapter of PRSA hosted Marlana Trombley of Prosper Peak for a virtual Lunch & Learn on how to use Psychology to up your PR, marketing and communications game. “Journalists are overwhelmed, with all the AI-generated content flooding their channels,” says Trombley. “AI can generate content, but it can’t generate trust.” …