Strategic PR Planning Is Critical To An Organization’s Success

by Stacey SmithBehavior Change Theory & Tactics, Communications, Internal Communication, Research, Strategy & TacticsPosted on No Comments

If your first thought when presented with a public relations problem or opportunity is to brainstorm tactics – e.g. “let’s do a newsletter” “send a tweet”, “post on Facebook”, “hold a meeting” — then you are planning, but not strategically. If your first thoughts are: “how does this opportunity fit with our overall goals?”, “what …

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Patrick Jackson and The Start of Modern Behavioral Public Relations

by Robin SchellBehavior Change Theory & Tactics, Communications, Strategy & TacticsPosted on No Comments

Pat Jackson, JJ&W’s founder, was a behaviorist.  Plain and simple.  He taught those of us fortunate enough to work with him over the years to learn to be behaviorists, too. Behavior change is hard – ask anyone who has tried to go on a diet, stop smoking or change a dominant personality trait – so …

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