The authors of the Life Is Good book (and founders of the Life Is Good company), Bert and John Jacobs, grew up in my hometown of Needham. They lived across the street from the Cricket Playground where we spent summers playing kickball, singing silly songs, and playing games in the field house on rainy days. …
Read more “Life Is Good: How To Live With Purpose & Enjoy The Ride!”
Last week I had the pleasure of moderating a panel at the PRSA Northeast District Conference called, “Pearls of Wisdom From PR’s Road Warriors.” One of the things I value most about my membership in the Public Relations Society of America (PRSA) is the willingness of our members to share their experiences (as well as …
Here in Massachusetts, Gov. Charlie Baker has launched the #MaskUpMA campaign to raise awareness and stimulate behaviors that will reduce the spread of COVID-19 in our state in the coming months. His collective efforts to guide the public’s behavior during the pandemic follow the 4-Step Public Behavior Change Model, based on the work of leading …
Read more “#MASKUPMA: APPLYING THE BEHAVIOR CHANGE MODEL TO COVID-19”
There are four basic ways organizations can offer their social responsibility talents in times of need: Philanthropy: Donations of money and in-kind services. If you’re Bob Kraft of the New England Patriots, you can send your private plane to China to pick up PPE (Personal Protective Equipment) in the form of N95 masks for healthcare …
Here’s what happens when you are NOT proactive and DON’T LISTEN to customers … I’m afraid Boston Sports Clubs are about to learn a painful PR lesson. While many gyms communicated proactively to customers that they would be halting billing and freezing memberships, Boston Sports Clubs went out of their way to make it …
Read more “A Case Study In How NOT To Build Relationships With Customers: Boston Sports Clubs”
For those of you who are not familiar with the Pan-Mass Challenge, or the PMC, it is the largest single athletic charity event in the country. This 2-day cycling event, founded by Billy Starr in 1980, engaged 6800 participants and raised $63 million for the Dana Farber Cancer Institute last year. People …
Yesterday, it was the dismissal of a teacher at the Fieldston private school as a result of anti-Semitic remarks that enflamed tensions between Jewish parents and school administrators. Today, it is concern over the Coronavirus and its impact on boarding schools with Chinese pupils and international study programs abroad. What will it be tomorrow? While …
My colleague Jayme Simoes and I had the pleasure of presenting on the topic of branding twice recently, first at the NH Nonprofits Conference and Expo and again at PRSA’s Northeast District Conference, NEXPRSA, in Providence, R.I. Here are a few highlights: A brand is a space in the mind. It’s more than a logo …
Read more “Stand Out From The Crowd: Research-Based Branding”
I’m delighted to be visiting the PRSA Tucson chapter this spring to talk about “The Art & Science of Behavioral PR Research: Effective Strategies For Measuring Outcomes and Return On Investment”. To give you a sense of what I’ll be talking about on April 23rd, read on! Choosing the right strategies (for example, using the …
Pat Jackson, JJ&W’s founder, was a behaviorist. Plain and simple. He taught those of us fortunate enough to work with him over the years to learn to be behaviorists, too. Behavior change is hard – ask anyone who has tried to go on a diet, stop smoking or change a dominant personality trait – so …
Read more “Patrick Jackson and The Start of Modern Behavioral Public Relations”