What is known about how humans process risk and crisis remind us that not every member of a stakeholder group is at the same point in their understanding, acceptance, processing or action steps. In fact, most are likely ricocheting daily, if not hourly, between these waypoints as they deal with the mental and emotional toll …
If your first thought when presented with a public relations problem or opportunity is to brainstorm tactics – e.g. “let’s do a newsletter” “send a tweet”, “post on Facebook”, “hold a meeting” — then you are planning, but not strategically. If your first thoughts are: “how does this opportunity fit with our overall goals?”, “what …
Read more “Strategic PR Planning Is Critical To An Organization’s Success”
Pat Jackson, JJ&W’s founder, was a behaviorist. Plain and simple. He taught those of us fortunate enough to work with him over the years to learn to be behaviorists, too. Behavior change is hard – ask anyone who has tried to go on a diet, stop smoking or change a dominant personality trait – so …
Read more “Patrick Jackson and The Start of Modern Behavioral Public Relations”
Whether you’re in charge of designing a rewards and recognition for your organization, or putting an awards program together for your industry, the question to ask yourself is: what behaviors are we trying to motivate? Teamwork? Employee retention? An above-and-beyond work ethic? Awareness? And the million dollar question: Is our current recognition program doing the …
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Because JJ&W has counseled the Brain Injury Association of NH for a number of years, we’ve gotten very familiar with the concussion issue – it has certainly been in the spotlight with triggering events like the death of Junior Seau of the San Diego Chargers and more recently, the movie “Concussion”. Of course, any social …