Triggering events, whether created for us or by us, can create a fissure in the current behaviors and beliefs of stakeholders. These fissures, if smartly managed, can help transform an organization’s culture. Even before the trauma of the last year, healthcare was reeling from a bevy of changes and pressures. Nursing shortages, changing business models, …
Read more “Using the Triggering Event of COVID to Impact Culture Change”
While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few …
If your first thought when presented with a public relations problem or opportunity is to brainstorm tactics – e.g. “let’s do a newsletter” “send a tweet”, “post on Facebook”, “hold a meeting” — then you are planning, but not strategically. If your first thoughts are: “how does this opportunity fit with our overall goals?”, “what …
Read more “Strategic PR Planning Is Critical To An Organization’s Success”
Whether you’re in charge of designing a rewards and recognition for your organization, or putting an awards program together for your industry, the question to ask yourself is: what behaviors are we trying to motivate? Teamwork? Employee retention? An above-and-beyond work ethic? Awareness? And the million dollar question: Is our current recognition program doing the …
Read more “Designing Recognition Programs That Motivate Behavior”
For a long time, the focus for internal communications has been building and measuring employee engagement. How “engaged” are our employees in our organization and in what they do? How does our workforce compare to others? Fortunately, there are all kinds of tools to measure employee engagement and see how your organization rates compared to …
“Engagement” is, as we like to say, the “flavor of the month” amongst organization leadership, employee communication and human resource professionals. Getting an engagement score helps an organization know how they compare with other organizations like theirs as well as win headlines for “best places to work” in magazines and newspapers. What it doesn’t do …
Read more “MEASURING EMPLOYEE ENGAGEMENT — WHAT TO MEASURE & WHY”
For years, JJ&W has counseled its clients, often anxious to rush out the door of external communication with whatever news they have, that their first stop needs to be communication to any internal audiences affected by that news. It’s the priority. And it’s common courtesy. Period. And we don’t stop with asking them to communicate …
Read more “Internal Communication Is King: Kelly Ripa/Michael Strahan Controversy Is Case In Point”
Overall success in a matrix organizational structure depends largely on the presence of constant, clear communication. From the very beginning, all aspects of the matrix process — from roles & responsibilities to the evaluation process – need to be clearly defined and managed with open communication and unambiguous accountability. But what if they aren’t established …
Read more “How Improving Employee Communication Skills Can Make The Difference”
There is likely not a business school nor a communications program out there that is not following the developments of the Demoulas/Market Basket crisis as it is unfolding. To JJ&W, it is yet another illustration of how powerful corporate culture can be when it comes to the success or failure of an organization. For those …
Read more ““The new CEO does not know our culture” Union Leader, July 28, 2014, pg. 1″