Research – Jackson Jackson & Wagner

Tough Warrior Princesses Raise Their Game With A New Logo And Tagline

by Robin SchellBehavior Change Theory & Tactics, Branding, Communications, Research, Strategy & Tactics November 5, 2024No Comments

Although many nonprofits don’t have the corporate budgets dedicated to creating brand awareness and updating their brand, it is just as important for them to communicate their USP (Unique Selling Proposition) consistently and effectively as it is for for-profit organizations. Enter Tough Warrior Princesses (TWP), an all-volunteer nonprofit dedicated to providing support, comfort, love and …

Oklahoma’s 988 Campaign: Promoting The Use Of Mental Health Help By Applying Basic PR Principles

by Robin SchellBehavior Change Theory & Tactics, Research, Strategy & Tactics October 25, 2023No Comments

Last year, a national campaign was launched for 988, a helpline that provides a live, local person to talk with, 24/7, over the phone – and if need be, a mobile crisis team to dispatch to your location — during times of personal crisis. Jones Public Relations, partnering with Insight Creative and their client, Oklahoma’s …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

by Robin SchellBranding, Communications, Organizational Culture, Research August 15, 2022No Comments

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …

Strategic PR Planning Is Critical To An Organization’s Success

by Stacey SmithBehavior Change Theory & Tactics, Communications, Internal Communication, Research, Strategy & Tactics August 29, 2018August 29, 2018No Comments

If your first thought when presented with a public relations problem or opportunity is to brainstorm tactics – e.g. “let’s do a newsletter” “send a tweet”, “post on Facebook”, “hold a meeting” — then you are planning, but not strategically. If your first thoughts are: “how does this opportunity fit with our overall goals?”, “what …

22 Measurement Standards To Help Really, Really Understand Employees And Build Effective Communication Systems To Reach Them

by Stacey SmithInternal Communication, Organizational Culture, Research, Strategy & Tactics February 28, 2018August 21, 2018No Comments

For a long time, the focus for internal communications has been building and measuring employee engagement. How “engaged” are our employees in our organization and in what they do? How does our workforce compare to others? Fortunately, there are all kinds of tools to measure employee engagement and see how your organization rates compared to …

MEASURING EMPLOYEE ENGAGEMENT — WHAT TO MEASURE & WHY

by Stacey SmithInternal Communication, Organizational Culture, Research September 28, 2017September 28, 2017No Comments

“Engagement” is, as we like to say, the “flavor of the month” amongst organization leadership, employee communication and human resource professionals. Getting an engagement score helps an organization know how they compare with other organizations like theirs as well as win headlines for “best places to work” in magazines and newspapers. What it doesn’t do …

The “So What” Factor: Migrating From Outputs to Outcomes in PR Research

by Robin SchellMedia Relations, Research, Strategy & Tactics May 3, 2017May 3, 2017No Comments

For years, PR practitioners measured effectiveness by “counting clips” and calculated the dollar value of press coverage they obtained for their organizations. Some PR people are still doing this — mostly, we hope, only when their bosses are demanding it. We have made progress, but we know we have much more work to do to …

CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT

by Robin SchellResearch, Strategy & Tactics February 9, 2017May 3, 2017No Comments

It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things. If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …