Just Because We Can, Should We? Why Organizations Should Not Rollback Policies, Just Because Washington Now Says We Can

The Trump Administration is busy reversing a myriad of policies that had been put in place by the previous administration.  They say these policies "hinder productive business growth and job creation".  I am not arguing that one way or the other. I do want to remind us, though, of the impact these decisions could have …

CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT

It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things.  If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …

The Power of Triggering Events

When we talk about motivating behavior change, we tell people that simply making them aware of something rarely drives them to that behavior. They usually need a triggering event – whether it is naturally occurring, like a time of year or an anniversary – or “manufactured” – something the organization does – to gently push stakeholders toward a …

Pan-Mass Challenge: A Case Study In Establishing A Signature Event

This past August was my 4th opportunity to ride in the Pan-Mass Challenge (PMC), a 2-day bike ride across Massachusetts ending in Provincetown, to raise money for the Dana-Farber Cancer Institute. The PMC raises more money for charity than any other single athletic fundraising event in the country. I’ve been reflecting on what they do …