It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things. If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …
Read more “CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT”
When we talk about motivating behavior change, we tell people that simply making them aware of something rarely drives them to that behavior. They usually need a triggering event – whether it is naturally occurring, like a time of year or an anniversary – or “manufactured” – something the organization does – to gently push stakeholders toward a …
This past August was my 4th opportunity to ride in the Pan-Mass Challenge (PMC), a 2-day bike ride across Massachusetts ending in Provincetown, to raise money for the Dana-Farber Cancer Institute. The PMC raises more money for charity than any other single athletic fundraising event in the country. I’ve been reflecting on what they do …
Read more “Pan-Mass Challenge: A Case Study In Establishing A Signature Event”