Jackson Jackson & Wagner – Page 4

USING DATA TO DRIVE BUSINESS DECISIONS — DRIVING THEME AT SHMD CONFERENCE

by Robin SchellJJ&W's October 4, 2017October 4, 2017No Comments

Hats off to the Society for Healthcare Strategy & Market Development (SHMD) for putting together an A+ event in Orlando last week filled with substantive presentations and fantastic keynote speakers. One of the clear themes that emerged from the conference was the need for PR and Marketing practitioners to understand and use data to drive …

MEASURING EMPLOYEE ENGAGEMENT — WHAT TO MEASURE & WHY

by Stacey SmithInternal Communication, Organizational Culture, Research September 28, 2017September 28, 2017No Comments

“Engagement” is, as we like to say, the “flavor of the month” amongst organization leadership, employee communication and human resource professionals. Getting an engagement score helps an organization know how they compare with other organizations like theirs as well as win headlines for “best places to work” in magazines and newspapers. What it doesn’t do …

Changing Behaviors On Concussion Treatment Through “Chalk Talk”

by Robin SchellBranding July 5, 2017No Comments

The "4 Steps To Public Behavior Change" by Jim Grunig, Harold Mendelsohn, Brenda Darvin, Max McCombs and other behavior change specialists laid out a path of action that has been used with great success by such efforts as Mothers Against Drunk Driving (MADD), smoking cessation programs and others. Now it has been applied to the …

The “So What” Factor: Migrating From Outputs to Outcomes in PR Research

by Robin SchellMedia Relations, Research, Strategy & Tactics May 3, 2017May 3, 2017No Comments

For years, PR practitioners measured effectiveness by “counting clips” and calculated the dollar value of press coverage they obtained for their organizations. Some PR people are still doing this — mostly, we hope, only when their bosses are demanding it. We have made progress, but we know we have much more work to do to …

Just Because We Can, Should We? Why Organizations Should Not Rollback Policies, Just Because Washington Now Says We Can

by Stacey SmithCrisis & Issue Anticipation, Media Relations, Strategy & Tactics April 21, 2017May 3, 2017No Comments

The Trump Administration is busy reversing a myriad of policies that had been put in place by the previous administration. They say these policies "hinder productive business growth and job creation". I am not arguing that one way or the other. I do want to remind us, though, of the impact these decisions could have …

CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT

by Robin SchellResearch, Strategy & Tactics February 9, 2017May 3, 2017No Comments

It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things. If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …

Schools in Crisis : Why Schools Administrators Should Continue To Be Afraid … Very Afraid

by Stacey SmithCrisis & Issue Anticipation January 30, 2017May 3, 2017No Comments

School predatory sexual abuse scandals continue to be a “hot” issue for decades for educational institutions. Schools can be a Petri dish of opportunity for those who seek to abuse or exploit young people, much like youth sports, summer camps, church groups, etc. How it is handled — whether it happened last week or many …

Internal Communication Is King: Kelly Ripa/Michael Strahan Controversy Is Case In Point

by Robin SchellInternal Communication December 30, 2016May 3, 2017No Comments

For years, JJ&W has counseled its clients, often anxious to rush out the door of external communication with whatever news they have, that their first stop needs to be communication to any internal audiences affected by that news. It’s the priority. And it’s common courtesy. Period. And we don’t stop with asking them to communicate …

The Power of Triggering Events

by Robin SchellStrategy & Tactics December 30, 2016May 3, 2017No Comments

When we talk about motivating behavior change, we tell people that simply making them aware of something rarely drives them to that behavior. They usually need a triggering event – whether it is naturally occurring, like a time of year or an anniversary – or “manufactured” – something the organization does – to gently push stakeholders toward a …