AN OPPORTUNITY TO GIVE BACK AND IMPROVE THE FUTURE OF PUBLIC RELATIONS EDUCATION

by Stacey SmithBrandingPosted on No Comments

When conducting strategic planning for our clients, we discuss Values right along with Mission and Vision.  Not only what those values are, but how they are lived in their organization.  These clients are often looking at the organization’s values through the lens of day-to-day operations for the first time.  Frequently, they find that the values …

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The Future Looks Bright For The PR Profession: Lessons From The 2018 PRSA International Conference

by Stacey SmithCommunications, Internal Communication, Organizational Culture, Strategy & TacticsPosted on No Comments

While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few …

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