Crisis by Board Member

Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors.  The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family.  Whether your organization is for profit or not-for-profit, it raises an interesting question:  …

The Future Looks Bright For The PR Profession: Lessons From The 2018 PRSA International Conference

While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few …

CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT

It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things.  If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …