Ever wonder what skills we might need (that we don’t already have), or what we need to brush up on in order to stay competitive in the PR profession? If your answer is “yes”, you’re not alone. Educators who are entrusted with teaching public relations students the strategies, theories, skills, tools and techniques they will …
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“As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our analyses to the underlying psychological make-up of our publics.” JUST published …
When conducting strategic planning for our clients, we discuss Values right along with Mission and Vision. Not only what those values are, but how they are lived in their organization. These clients are often looking at the organization’s values through the lens of day-to-day operations for the first time. Frequently, they find that the values …
Read more “AN OPPORTUNITY TO GIVE BACK AND IMPROVE THE FUTURE OF PUBLIC RELATIONS EDUCATION”
Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors. The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family. Whether your organization is for profit or not-for-profit, it raises an interesting question: …
Such a joy to be back IN PERSON for a presentation at the National School Public Relations Association (NSPRA) annual seminar last week. It reinforces how important face-to-face communication is in building relationships and cementing our learning. My colleague John Lyday, APR, Fellow PRSA and I presented on the challenges and strategies needed to say …
Triggering events, whether created for us or by us, can create a fissure in the current behaviors and beliefs of stakeholders. These fissures, if smartly managed, can help transform an organization’s culture. Even before the trauma of the last year, healthcare was reeling from a bevy of changes and pressures. Nursing shortages, changing business models, …
Read more “Using the Triggering Event of COVID to Impact Culture Change”
What is known about how humans process risk and crisis remind us that not every member of a stakeholder group is at the same point in their understanding, acceptance, processing or action steps. In fact, most are likely ricocheting daily, if not hourly, between these waypoints as they deal with the mental and emotional toll …
Isobel Parke was born in 1926 in Dorset, UK, the 3rd of 5 daughters of Charles and Jean Hamilton Gordon Parke. She graduated from the Winsor School, Boston, MA, and Lady Margaret Hall, Oxford, UK, with a degree in History in 1947. Isobel worked for a short time at the UK Ministry of Education. After …
While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few …
If your first thought when presented with a public relations problem or opportunity is to brainstorm tactics – e.g. “let’s do a newsletter” “send a tweet”, “post on Facebook”, “hold a meeting” — then you are planning, but not strategically. If your first thoughts are: “how does this opportunity fit with our overall goals?”, “what …
Read more “Strategic PR Planning Is Critical To An Organization’s Success”