Communications – Jackson Jackson & Wagner

Tough Warrior Princesses Raise Their Game With A New Logo And Tagline

by Robin SchellBehavior Change Theory & Tactics, Branding, Communications, Research, Strategy & Tactics November 5, 2024No Comments

Although many nonprofits don’t have the corporate budgets dedicated to creating brand awareness and updating their brand, it is just as important for them to communicate their USP (Unique Selling Proposition) consistently and effectively as it is for for-profit organizations. Enter Tough Warrior Princesses (TWP), an all-volunteer nonprofit dedicated to providing support, comfort, love and …

Purposeful Partnerships: Building Trusted Relationships Among Collaborating Organizations

by Robin SchellCommunications, Strategy & Tactics August 20, 2024No Comments

“Trust is key to having successful collaborations”: that was a major takeaway from the powerful Yankee Chapter PRSA (Public Relations Society of America) Lunch & Learn session on Aug. 15th. Special thanks to moderator Jill Kimball, APR, Marketing Manager at Northeastern Vermont Regional Hospital and panelists Kate Luczko, Sr. Director of HealthForce NH and Peter …

Southwest Airlines: A Case Study On How Quickly Reputational Tides Can Turn

by Robin SchellCommunications, Crisis & Issue Anticipation, Strategy & Tactics December 29, 2022No Comments

Oh, how fast the mighty can fall. In February of 2022, Southwest Airlines was named one of Forbes 2022 America’s Best Employers – their 7th time on this list SOUTHWEST AIRLINES ONCE AGAIN RANKED AMONG FORBES’ BEST EMPLOYERS IN AMERICA | Markets Insider (businessinsider.com). As recently as March 2022, J.D. Powers ranked Southwest Airlines at …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

by Robin SchellBranding, Communications, Organizational Culture, Research August 15, 2022No Comments

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …

Crisis by Board Member

by Stacey SmithCommunications, Crisis & Issue Anticipation, Organizational Culture, Strategy & Tactics April 8, 2022December 5, 2023No Comments

Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors. The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family. Whether your organization is for profit or not-for-profit, it raises an interesting question: …

Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

by Robin SchellBehavior Change Theory & Tactics, Communications, Strategy & Tactics January 18, 2022January 21, 2022No Comments

The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly. Their work complements the efforts of other NH organizations focusing …

Beyond COVID-19: Issue Anticipation For 2022

by Robin SchellCommunications, Crisis & Issue Anticipation, Strategy & Tactics November 17, 2021December 5, 2023No Comments

If we can force ourselves to peek beyond COVID and see what issues/crises might be coming in 2022, we may be able to prepare ahead of them. That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual meeting, moderated by Robin Schell, APR, Fellow …

How to Change Behavior around the Dangerous Behavior of Drink Spiking

by Robin SchellBehavior Change Theory & Tactics, Communications, Crisis & Issue Anticipation October 7, 2021No Comments

True story. Just two weeks ago, two 25-year old women walked into a local, popular Boston bar, accompanied by a young man who is a friend. It is 10 p.m. It was their first and only stop of the evening. After dinner and a few drinks prior at home, they ordered one round of drinks …

Pearls of Wisdom from PR Road Warriors

by Robin SchellCommunications, JJ&WPR.COM, Strategy & Tactics June 25, 2021February 28, 2024No Comments

Last week I had the pleasure of moderating a panel at the PRSA Northeast District Conference called, “Pearls of Wisdom From PR’s Road Warriors.” One of the things I value most about my membership in the Public Relations Society of America (PRSA) is the willingness of our members to share their experiences (as well as …