Give Where You Get: Social Responsibility Policies That Make Sense

According to the Cone Communication 2017 CSR (Corporate Social Responsibility) study, 87% of Americans will purchase a product because a company advocated for an issue they cared about. Two-thirds of Americans will refuse to purchase a product if they learn that the company supported an issue contrary to their beliefs. It is important for corporations …

Just Because We Can, Should We? Why Organizations Should Not Rollback Policies, Just Because Washington Now Says We Can

The Trump Administration is busy reversing a myriad of policies that had been put in place by the previous administration.  They say these policies "hinder productive business growth and job creation".  I am not arguing that one way or the other. I do want to remind us, though, of the impact these decisions could have …

Schools in Crisis : Why Schools Administrators Should Continue To Be Afraid … Very Afraid

School predatory sexual abuse scandals continue to be a “hot” issue for decades for educational institutions. Schools can be a Petri dish of opportunity for those who seek to abuse or exploit young people, much like youth sports, summer camps, church groups, etc. How it is handled — whether it happened last week or many …

Issues Anticipation for Healthcare Institutions

There are a wide variety of issues that can cause organizations significant heartburn — if not outright damage — and occasionally, destruction. It is the role of the public relations practitioner to conduct an ongoing scan of the environment (from both an internal and external perspective) to predict and prepare for these issues before they …