Pat Jackson, JJ&W’s founder, was a behaviorist. Plain and simple. He taught those of us fortunate enough to work with him over the years to learn to be behaviorists, too. Behavior change is hard – ask anyone who has tried to go on a diet, stop smoking or change a dominant personality trait – so …
Read more “Patrick Jackson and The Start of Modern Behavioral Public Relations”
Whether you’re in charge of designing a rewards and recognition for your organization, or putting an awards program together for your industry, the question to ask yourself is: what behaviors are we trying to motivate? Teamwork? Employee retention? An above-and-beyond work ethic? Awareness? And the million dollar question: Is our current recognition program doing the …
Read more “Designing Recognition Programs That Motivate Behavior”
For a long time, the focus for internal communications has been building and measuring employee engagement. How “engaged” are our employees in our organization and in what they do? How does our workforce compare to others? Fortunately, there are all kinds of tools to measure employee engagement and see how your organization rates compared to …
According to the Cone Communication 2017 CSR (Corporate Social Responsibility) study, 87% of Americans will purchase a product because a company advocated for an issue they cared about. Two-thirds of Americans will refuse to purchase a product if they learn that the company supported an issue contrary to their beliefs. It is important for corporations …
Read more “Give Where You Get: Social Responsibility Policies That Make Sense”
Hats off to the Society for Healthcare Strategy & Market Development (SHMD) for putting together an A+ event in Orlando last week filled with substantive presentations and fantastic keynote speakers. One of the clear themes that emerged from the conference was the need for PR and Marketing practitioners to understand and use data to drive …
Read more “USING DATA TO DRIVE BUSINESS DECISIONS — DRIVING THEME AT SHMD CONFERENCE”
“Engagement” is, as we like to say, the “flavor of the month” amongst organization leadership, employee communication and human resource professionals. Getting an engagement score helps an organization know how they compare with other organizations like theirs as well as win headlines for “best places to work” in magazines and newspapers. What it doesn’t do …
Read more “MEASURING EMPLOYEE ENGAGEMENT — WHAT TO MEASURE & WHY”
The "4 Steps To Public Behavior Change" by Jim Grunig, Harold Mendelsohn, Brenda Darvin, Max McCombs and other behavior change specialists laid out a path of action that has been used with great success by such efforts as Mothers Against Drunk Driving (MADD), smoking cessation programs and others. Now it has been applied to the …
Read more “Changing Behaviors On Concussion Treatment Through “Chalk Talk””
For years, PR practitioners measured effectiveness by “counting clips” and calculated the dollar value of press coverage they obtained for their organizations. Some PR people are still doing this — mostly, we hope, only when their bosses are demanding it. We have made progress, but we know we have much more work to do to …
Read more “The “So What” Factor: Migrating From Outputs to Outcomes in PR Research”
The Trump Administration is busy reversing a myriad of policies that had been put in place by the previous administration. They say these policies "hinder productive business growth and job creation". I am not arguing that one way or the other. I do want to remind us, though, of the impact these decisions could have …
It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things. If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …
Read more “CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT”