Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly.  Their work complements the efforts of other NH organizations focusing …

Stand Out From The Crowd: Research-Based Branding

My colleague Jayme Simoes and I had the pleasure of presenting on the topic of branding twice recently, first at the NH Nonprofits Conference and Expo and again at PRSA’s Northeast District Conference, NEXPRSA, in Providence, R.I. Here are a few highlights: A brand is a space in the mind.  It’s more than a logo …

The Future Looks Bright For The PR Profession: Lessons From The 2018 PRSA International Conference

While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few …