Purposeful Partnerships:  Building Trusted Relationships Among Collaborating Organizations

“Trust is key to having successful collaborations”: that was a major takeaway from the powerful Yankee Chapter PRSA (Public Relations Society of America) Lunch & Learn session on Aug. 15th. Special thanks to moderator Jill Kimball, APR, Marketing Manager at Northeastern Vermont Regional Hospital and panelists Kate Luczko, Sr. Director of HealthForce NH and Peter …

PR Skills Needed for The Future: What Students And Practitioners Should Know

Ever wonder what skills we might need (that we don’t already have), or what we need to brush up on in order to stay competitive in the PR profession?  If your answer is “yes”, you’re not alone.  Educators who are entrusted with teaching public relations students the strategies, theories, skills, tools and techniques they will …

AN OPPORTUNITY TO GIVE BACK AND IMPROVE THE FUTURE OF PUBLIC RELATIONS EDUCATION

When conducting strategic planning for our clients, we discuss Values right along with Mission and Vision.  Not only what those values are, but how they are lived in their organization.  These clients are often looking at the organization’s values through the lens of day-to-day operations for the first time.  Frequently, they find that the values …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …

Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly.  Their work complements the efforts of other NH organizations focusing …

MEASURING EMPLOYEE ENGAGEMENT — WHAT TO MEASURE & WHY

“Engagement” is, as we like to say, the “flavor of the month” amongst organization leadership, employee communication and human resource professionals. Getting an engagement score helps an organization know how they compare with other organizations like theirs as well as win headlines for “best places to work” in magazines and newspapers. What it doesn’t do …

CLEAN OUT YOUR COMMUNICATIONS JUNK DRAWER WITH A COMMUNICATION AUDIT

It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things.  If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an …