Strategy & Tactics – Jackson Jackson & Wagner

Tough Warrior Princesses Raise Their Game With A New Logo And Tagline

by Robin SchellBehavior Change Theory & Tactics, Branding, Communications, Research, Strategy & Tactics November 5, 2024No Comments

Although many nonprofits don’t have the corporate budgets dedicated to creating brand awareness and updating their brand, it is just as important for them to communicate their USP (Unique Selling Proposition) consistently and effectively as it is for for-profit organizations. Enter Tough Warrior Princesses (TWP), an all-volunteer nonprofit dedicated to providing support, comfort, love and …

Purposeful Partnerships: Building Trusted Relationships Among Collaborating Organizations

by Robin SchellCommunications, Strategy & Tactics August 20, 2024No Comments

“Trust is key to having successful collaborations”: that was a major takeaway from the powerful Yankee Chapter PRSA (Public Relations Society of America) Lunch & Learn session on Aug. 15th. Special thanks to moderator Jill Kimball, APR, Marketing Manager at Northeastern Vermont Regional Hospital and panelists Kate Luczko, Sr. Director of HealthForce NH and Peter …

Andover’s Principles Clarify When A Response To World Events Is (And Is Not) Warranted

by Tracy M SweetCrisis & Issue Anticipation, Strategy & Tactics June 11, 2024June 11, 2024No Comments

Reprinted with permission from Currents magazine (May/June 2024), published by the Council for Advancement and Support of Education. Phillips Academy is an independent co-educational boarding school. As its CCO, Tracy Sweet takes to heart her role in providing communications that enrich, inform, and protect the school community. When pressures to respond to an increasing number …

PR Doesn’t Have To Be All Bad News: Making The Most Of A Billion-Dollar Gift To The Albert Einstein College of Medicine

by Robin SchellStrategy & Tactics February 27, 2024February 28, 2024No Comments

The announcement of a billion-dollar gift from Chair of the Board of Trustees and former faculty member Ruth Gottesman (and her late husband Sandy) to the Albert Einstein College of Medicine means free tuition for hard-working medical students who would otherwise graduate with a mountain of debt. The video of students and faculty leaping out …

PR Skills Needed for The Future: What Students And Practitioners Should Know

by Stacey SmithStrategy & Tactics January 3, 2024No Comments

Ever wonder what skills we might need (that we don’t already have), or what we need to brush up on in order to stay competitive in the PR profession? If your answer is “yes”, you’re not alone. Educators who are entrusted with teaching public relations students the strategies, theories, skills, tools and techniques they will …

Oklahoma’s 988 Campaign: Promoting The Use Of Mental Health Help By Applying Basic PR Principles

by Robin SchellBehavior Change Theory & Tactics, Research, Strategy & Tactics October 25, 2023No Comments

Last year, a national campaign was launched for 988, a helpline that provides a live, local person to talk with, 24/7, over the phone – and if need be, a mobile crisis team to dispatch to your location — during times of personal crisis. Jones Public Relations, partnering with Insight Creative and their client, Oklahoma’s …

WHY BEHAVIORAL INSIGHTS IMPROVE PR OUTCOMES

by Stacey SmithBehavior Change Theory & Tactics, Data, Strategy & Tactics April 21, 2023December 5, 2023No Comments

“As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our analyses to the underlying psychological make-up of our publics.” JUST published …

Southwest Airlines: A Case Study On How Quickly Reputational Tides Can Turn

by Robin SchellCommunications, Crisis & Issue Anticipation, Strategy & Tactics December 29, 2022No Comments

Oh, how fast the mighty can fall. In February of 2022, Southwest Airlines was named one of Forbes 2022 America’s Best Employers – their 7th time on this list SOUTHWEST AIRLINES ONCE AGAIN RANKED AMONG FORBES’ BEST EMPLOYERS IN AMERICA | Markets Insider (businessinsider.com). As recently as March 2022, J.D. Powers ranked Southwest Airlines at …

AN OPPORTUNITY TO GIVE BACK AND IMPROVE THE FUTURE OF PUBLIC RELATIONS EDUCATION

by Stacey SmithBranding October 3, 2022December 5, 2023No Comments

When conducting strategic planning for our clients, we discuss Values right along with Mission and Vision. Not only what those values are, but how they are lived in their organization. These clients are often looking at the organization’s values through the lens of day-to-day operations for the first time. Frequently, they find that the values …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

by Robin SchellBranding, Communications, Organizational Culture, Research August 15, 2022No Comments

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …