Branding – Jackson Jackson & Wagner

Tough Warrior Princesses Raise Their Game With A New Logo And Tagline

by Robin SchellBehavior Change Theory & Tactics, Branding, Communications, Research, Strategy & Tactics November 5, 2024No Comments

Although many nonprofits don’t have the corporate budgets dedicated to creating brand awareness and updating their brand, it is just as important for them to communicate their USP (Unique Selling Proposition) consistently and effectively as it is for for-profit organizations. Enter Tough Warrior Princesses (TWP), an all-volunteer nonprofit dedicated to providing support, comfort, love and …

AN OPPORTUNITY TO GIVE BACK AND IMPROVE THE FUTURE OF PUBLIC RELATIONS EDUCATION

by Stacey SmithBranding October 3, 2022December 5, 2023No Comments

When conducting strategic planning for our clients, we discuss Values right along with Mission and Vision. Not only what those values are, but how they are lived in their organization. These clients are often looking at the organization’s values through the lens of day-to-day operations for the first time. Frequently, they find that the values …

Lessons From An Entrepreneur: Using Basic PR Principles To Grow Your Business

by Robin SchellBranding, Communications, Organizational Culture, Research August 15, 2022No Comments

Last week, the Yankee Chapter of the Public Relations Society of America (PRSA) hosted its annual summer social at the LaBelle Winery in Derry, NH LaBelle Winery – Amherst, Derry & Portsmouth NH. As part of the fun, members heard directly from founder Amy LaBelle the story of overcoming obstacles to realize her dreams, and …

Life Is Good: How To Live With Purpose & Enjoy The Ride!

by Robin SchellBranding September 10, 2021No Comments

The authors of the Life Is Good book (and founders of the Life Is Good company), Bert and John Jacobs, grew up in my hometown of Needham. They lived across the street from the Cricket Playground where we spent summers playing kickball, singing silly songs, and playing games in the field house on rainy days. …

Stand Out From The Crowd: Research-Based Branding

by Robin SchellBranding June 6, 2019June 6, 2019No Comments

My colleague Jayme Simoes and I had the pleasure of presenting on the topic of branding twice recently, first at the NH Nonprofits Conference and Expo and again at PRSA’s Northeast District Conference, NEXPRSA, in Providence, R.I. Here are a few highlights: A brand is a space in the mind. It’s more than a logo …

The Art & Science of Behavioral PR Research: Effective Strategies For Measuring Outcomes and ROI

by Robin SchellBranding February 12, 2019No Comments

I’m delighted to be visiting the PRSA Tucson chapter this spring to talk about “The Art & Science of Behavioral PR Research: Effective Strategies For Measuring Outcomes and Return On Investment”. To give you a sense of what I’ll be talking about on April 23rd, read on! Choosing the right strategies (for example, using the …

Changing Behaviors On Concussion Treatment Through “Chalk Talk”

by Robin SchellBranding July 5, 2017No Comments

The "4 Steps To Public Behavior Change" by Jim Grunig, Harold Mendelsohn, Brenda Darvin, Max McCombs and other behavior change specialists laid out a path of action that has been used with great success by such efforts as Mothers Against Drunk Driving (MADD), smoking cessation programs and others. Now it has been applied to the …