Social Responsibility: How Organizations Are Leveraging Their U.S.P. (Unique Selling Proposition) In Times of Need

There are four basic ways organizations can offer their social responsibility talents in times of need: Philanthropy:  Donations of money and in-kind services.  If you’re Bob Kraft of the New England Patriots, you can send your private plane to China to pick up PPE (Personal Protective Equipment) in the form of N95 masks for healthcare …

So What Now? Anticipating Fallout Issues In The Aftermath of COVID-19

As with any crisis situation that an organization faces, things may quiet down and even get resolved (as in a strike), but there will likely be additional issues to consider in the aftermath.  This is particularly true for this pandemic – even as it continues, other issues will rear up, case in point: Amazon’s strikes …

Summary of JJ&W’s WEbinar for PRSA: External Communication with Stakeholders During Covid-19

What is known about how humans process risk and crisis remind us that not every member of a stakeholder group is at the same point in their understanding, acceptance, processing or action steps.  In fact, most are likely ricocheting daily, if not hourly, between these waypoints as they deal with the mental and emotional toll …

A Case Study In How NOT To Build Relationships With Customers: Boston Sports Clubs

Here’s what happens when you are NOT proactive and DON’T LISTEN to customers … I’m afraid Boston Sports Clubs are about to learn a painful PR lesson.   While many gyms communicated proactively to customers that they would be halting billing and freezing memberships, Boston Sports Clubs went out of their way to make it …

In Uncertain Times, Build Loyalty with Stakeholders – Lessons From The Pan-Mass Challenge Decision

      For those of you who are not familiar with the Pan-Mass Challenge, or the PMC, it is the largest single athletic charity event in the country. This 2-day cycling event, founded by Billy Starr in 1980, engaged 6800 participants and raised $63 million for the Dana Farber Cancer Institute last year. People …

School Communicators Take Note: For Flawless Execution, Prepare Beyond Your Written Crisis Plan

Yesterday, it was the dismissal of a teacher at the Fieldston private school as a result of anti-Semitic remarks that enflamed tensions between Jewish parents and school administrators.  Today, it is concern over the Coronavirus and its impact on boarding schools with Chinese pupils and international study programs abroad.  What will it be tomorrow? While …

Stand Out From The Crowd: Research-Based Branding

My colleague Jayme Simoes and I had the pleasure of presenting on the topic of branding twice recently, first at the NH Nonprofits Conference and Expo and again at PRSA’s Northeast District Conference, NEXPRSA, in Providence, R.I. Here are a few highlights: A brand is a space in the mind.  It’s more than a logo …

The Art & Science of Behavioral PR Research: Effective Strategies For Measuring Outcomes and ROI

I’m delighted to be visiting the PRSA Tucson chapter this spring to talk about “The Art & Science of Behavioral PR Research:  Effective Strategies For Measuring Outcomes and Return On Investment”.  To give you a sense of what I’ll be talking about on April 23rd, read on! Choosing the right strategies (for example, using the …

The Future Looks Bright For The PR Profession: Lessons From The 2018 PRSA International Conference

While attending PRSA’s International Conference in Austin this year, I thought how proud JJ&W’s founder, Patrick Jackson, would have been of all the conversations revolving around measuring behavioral outcomes and the PR practitioner’s role as relationship-builders and strategists… particularly at a time when our organizations, and our country, need these skills the most. A few …