Tag: public relations

  • Crisis by Board Member

    Front and center in the news the last few days has been the drama around Elon Musk joining Twitter’s Board of Directors.  The controversy has to do primarily with Musk’s alignment (or non-alignment) with the values and culture of the Twitter family.  Whether your organization is for profit or not-for-profit, it raises an interesting question:  […]

  • Talking About Suicide: A PR Strategy for raising awareness of a difficult subject

    The NH Coalition for Suicide Prevention, spearheaded by the Brain Injury Association of NH, was recently launched to raise awareness about the issue of suicide among members of vulnerable populations like people with brain injuries, people with disabilities, Veterans, first responders, police and the elderly.  Their work complements the efforts of other NH organizations focusing […]

  • School Communicators Take Note: For Flawless Execution, Prepare Beyond Your Written Crisis Plan

    Yesterday, it was the dismissal of a teacher at the Fieldston private school as a result of anti-Semitic remarks that enflamed tensions between Jewish parents and school administrators.  Today, it is concern over the Coronavirus and its impact on boarding schools with Chinese pupils and international study programs abroad.  What will it be tomorrow? While […]

  • Stand Out From The Crowd: Research-Based Branding

    My colleague Jayme Simoes and I had the pleasure of presenting on the topic of branding twice recently, first at the NH Nonprofits Conference and Expo and again at PRSA’s Northeast District Conference, NEXPRSA, in Providence, R.I. Here are a few highlights: A brand is a space in the mind.  It’s more than a logo […]

  • Just Because We Can, Should We? Why Organizations Should Not Rollback Policies, Just Because Washington Now Says We Can

    The Trump Administration is busy reversing a myriad of policies that had been put in place by the previous administration.  They say these policies "hinder productive business growth and job creation".  I am not arguing that one way or the other. I do want to remind us, though, of the impact these decisions could have […]


    It is a time for new beginnings, fresh thinking, purging files and finding different ways of doing things.  If you’ve been managing your communications function for a while — or, if you’ve recently inherited the position and found yourself asking, “why are we doing what we’re doing?” – it is a good time for an […]

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